BK209 - Digital Content Creation and Management

Unit Overview

Credit Points:Prerequisite:Co-requisite:Workload:
15.00N/AN/A36 contact hours

Aims & Objectives

This is a second year core unit in the Bachelor of Business Digital Marketing discipline.

The aim of this unit is to introduce students to the concepts and practice of digital content creation and web-based applications in their practical applications in the real world. Producers of online contents are required to manage an online presence that delivers timely and relevant contents to users in real time across a myriad of digital channels and devices. This unit aims to cultivate technical knowledge and skills in building and managing responsive and dynamic web-applications within a commercial digital content management system. Through principles of information architecture, applications are structured to organise digital assets for accessible and efficient delivery. Through strategies and techniques of content velocity and personalisation, web applications are optimised to promote relevant content with a view to making technology transparent to the end-user experience.

Unit topics include:

  • Content management across digital channels.
  • Building technological capabilities and experiences.
  • Digital content design principles.
  • Developing and publishing digital content.
  • Social media strategy and content distribution.
  • IP and Content management.

Learning Outcomes

At the completion of this unit students should be able to:

  1. Understand the concepts and theories of content management across multiple and convergent digital channels and devices
  2. Design and produce engaging and responsive web-based applications within an enterprise-level content management system
  3. Design and implement an information architecture to optimise web-based applications for efficient delivery of digital assets over multiple and convergent digital channels and devices.
  4. Classify and structure digital assets meaningfully via metadata and tag implementation.
  5. Outline and justify personalisation and content targeting strategies that deliver special content offers mapped to customer journeys.

Teaching Method

Lecture: 2 hours
Tutorial/Workshop: 1 hour
Face to Face


Assessment TaskLearning Outcomes Assessed*Weighting
1. Formative assessmenta0%
2. Contribution and Participationa-e10%
3. Digital Content Management assignmenta15%
4. Digital Content Designb,c35%
5. Digital Content Projectb-e40%
Total 100%

*refer to learning outcomes above.


Prescribed Text Book:

There is no prescribed textbook for this unit.

Reference Reading

  • Roux, A. (2016). The Content Creation Strategy Guide: How to Plan, Create and Automate Content for Website and Social Media (6th ed.). Kindle.
  • Felke-Morris, T., College, H. (2017) Web Development and Design Foundations with HTML5, 8th Edition, Pearson, Australia,
  • Fischer, W. (2016). HTML: QuickStart Guide - Creating an Effective Website (HTML, CSS, Javascript), CreateSpace Independent Publishing Platform.
  • McFarland, D. S. (2015) CSS: The Missing Manual, 4th ed., O'Reilly Media; Sebastopol, CA.

Adopted Reference Style: APA can be found in MIT library referencing

MIT is committed to ensure the course is current, practical and relevant so that graduates are “work ready” and equipped for life-long learning. In order to accomplish this, the MIT Graduate Attributes identify the required knowledge, skills and attributes that prepare students for the industry.
The level to which Graduate Attributes covered in this unit are as follows:

Ability to communicateIndependent and Lifelong LearningEthicsAnalytical and Problem SolvingCultural and Global AwarenessTeam workSpecialist knowledge of a field of study



Levels of attainmentExtent covered
5The standard is covered by theory and practice, and addressed by assessed activities in which the students always play an active role, e.g. workshops, lab submissions, assignments, demonstrations, tests, examinations
4The standard is covered by theory or practice, and addressed by assessed activities in which the students mostly play an active role, e.g. discussions, reading, intepreting documents, tests, examinations
3The standard is discussed in theory or practice; it is addressed by assessed activities in which the students may play an active role, e.g. lectures and discussions, reading, interpretation, workshops, presentations 
2The standard is presented as a side issue in theory or practice; it is not specifically assessed, but it is addressed by  activities such as lectures or tutorials
The standard is not considered, there is no theory or practice or activities associated with this standard