The Bachelor of Business, majoring in Marketing is designed to equip graduates with the skills and knowledge to deal with the competitive global market. The degree provides core marketing units that cover the practice and theory of marketing. Students develop creativity and flexibility in the application of their knowledge.
- VTAC Code
- UAC Code
- CRICOS Code
- 067439D (VIC)
- 072668D (NSW)
Duration: 3 years [3 Trimesters]
Intake: March, July, November
The Bachelor of Business major in Marketing aims to provide graduates who will:
- Demonstrate a comprehensive knowledge of the marketing discipline and the global context
- Be knowledgeable in all aspects of marketing so as to effectively manage customers
- Be able to evaluate marketing alternatives and have the confidence to propose and apply effective and/or creative solutions
- able to communicate solutions in a credible, articulate and confident manner to various stakeholders
- Understand the evolution of contemporary marketing and to remain up-to-date with the progressive changes to the discipline. Its application and practice
- Achieve a professional credential that will be recognised and valued globally
- Exercise critical thinking and problem solving and be able to analyse sometimes complex marketing issues
- Be able to analyse and adapt marketing knowledge to different contexts: organisations, industry and different national contexts globally
- exhibit The MIT Graduate attributes
The Bachelor of Business major in Marketing course comprises: common core units, a major stream of Marketing and elective units. In order to graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points except the capstone industry project elective units which constitute 30 credit points each.
Common Core Units (10 units)
The common core units are:
- BB101 Business Communications
- BN105 Information Technology for Users in Organisations
- BB102 Fundamentals of Marketing
- BB103 Management Principles
- BB104 Introductory Accounting
- BB106 Economic Principles
- BB107 Commercial Law
- BB108 Business Statistics
- BB209 Contemporary Management (Pre-requisite BB103 Management Principles)
- BB210 Introductory Management Accounting (Pre-requisite BB104 Introductory Accounting)
Major in Marketing Units (10 units)
- BK203 Business to Business Marketing
- BK202 Consumer Behaviour
- BK212 Marketing Research
- BK213 Services Marketing
- BK214 Integrated Marketing Communications(Pre-requisite BK202 Consumer Behaviour)
- BK302 E-Marketing (Pre-requisite BK212 Marketing Research)
- BK303 Marketing Strategy
- BK314 Product Management (Pre-requisite BK212 Marketing Research)
- BK315 International Marketing
- BB311 Applied Business Project
Electives (4 units - 60 credit points)
Students have the choice of a wide range of electives and must undertake four elective units (60 credit points). The choice of elective units is, subject to pre-requisite knowledge requirements and the timetable, is available from all business and information technology units including the industry based project cap-stone units which are worth 30 credit points.
What is Marketing?
Marketing is the process of understanding, identifying, and anticipating consumer’s needs and wants, and then creating, communicating, and delivering a product or a service that satisfies the consumer’s requirements, profitably. Marketing enables organisations to anticipate and respond to market demands, quickly and effectively, and therefore, maintain the organisation’s competitive edge in the dynamic global marketplace.
What do Marketing professionals do?
Marketing professionals play a key role in the success of an organisation. They are highly creative, yet analytical individuals, who are consumer focused, aware of competitive threats, and are able to act quickly to the changing market conditions. They are responsible for understanding and anticipating consumer needs and wants, analysing and translating those needs and wants into products and services, and designing and creating of the marketing solution that will help the organisation grow its market share.
What do I study?
The Marketing major, which can be undertaken as part of the Bachelor of Business, will provide you with skills, knowledge, and tools, required to deal with the complexities and challenges of the global marketing environment. Key marketing concepts covered include consumer behaviour, business to business marketing, marketing research, customer services and satisfaction, product planning and management, marketing communications, advertising and promotion, strategic marketing, marketing law, and global marketing.
The final year capstone industry based projects will be based on a real application in industry or in an organisation. This project will allow you to bring together and strengthen the knowledge and skills you have gained during the program.
Bachelor of Business (majors available in: Accounting, Marketing, and Management)
What are the career opportunities?
As a graduate of the marketing major, you may find employment in areas of marketing communication, advertising, market research, strategic marketing and planning, retailing, sales, services, direct marketing, product management and new product development, brand management, distribution, account/relationship management, public relations, international marketing, and marketing consulting within a wide range of public, not-for-profit and private enterprises.
Career roles and options include: Marketing Officer, Marketing Manager, Sales and Marketing Coordinator, Sales Manager, Service Manager, Account Manager, Market Researcher, Market Analyst, Strategy Consultant, Product Manager, Distribution Manager, Brand Manager, Communication Manager, Advertising Assistant, Advertising Manager, Events Coordinator, Public Relations Manager, Media Liaison Coordinator, and Marketing Communications Consultant.
Even though MIT endeavours to provide correct information, this information may change throughout the year. You are strongly advised to verify the accuracy of this information with the relevant schools before making a decision.