Bachelor of Business - Major in Marketing

About the course

The Bachelor of Business, majoring in Marketing is designed to equip graduates with the skills and knowledge to deal with the competitive global market. The degree provides core marketing units that cover the practice and theory of marketing. Students develop creativity and flexibility in the application of their knowledge.

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VTAC Code 94732
UAC Code 570120
CRICOS Course Code 067439D (VIC)
072668D (NSW)
Duration 3 Years (6 Trimesters)
Intake March, July, November
Location On Campus at Melbourne and Sydney Campus
Study mode Fulltime & part time

Aim and Objectives

The Bachelor of Business major in Marketing aims to provide graduates who will:

  • Demonstrate a broad and coherent knowledge of theoretical and practical marketing and business applications in the global context;
  • Be able to critically evaluate marketing alternatives and have the confidence to propose and apply effective and/or creative solutions;
  • Demonstrate knowledge in the process of creating, communicating, delivering and exchanging offerings that have value to customers;
  • Be able to plan, implement, control and evaluate marketing strategies, tactics and operations through critical marketing research and data analysis and respond to marketing challenges;
  • Be able to work effectively in a team environment and communicate knowledge, skills and ideas to others in different contexts: organisational, industry and globally;
  • Be able to apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility and ability to use cutting edge technology with a marketing context;
  • Achieve a professional credential that will be recognised and valued globally;
  • Exercise critical thinking and problem solving and be able to analyse complex marketing issues;
  • Exhibit The MIT Graduate attributes

Course Structure

Year 1

Year 2

Semester 3
Semester 4

Year 3

Semester 5
Semester 6

AQF Level 7

Summary: Graduates at this level will have broad knowledge and skills for professional work and/or further learning.
Knowledge: Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1]
Skills: Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
  1. Analyse and evaluate information to complete a range of activities [S1]
  2.  Analyse, generate and transmit solutions to unpredictable and sometimes complex problems [S2]
  3. Transmit knowledge, skills and ideas to others [S3]
Application of knowledge and skills: Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:


  1. In contexts that require self-directed work and learning [A1]
  2. Within broad parameters to provide specialist advice and functions [A2]

Students are to select from the list of Business Electives. Students must complete the pre-requisite/s (if any) prior to undertaking a unit.


Any Bachelor of Business unit from another specialisation stream may be taken as an elective, subject to meeting pre- and co-requisites. The following units are recommended, however, not all electives may be available in all semesters.

Career Opportunities

What is Marketing?

Marketing is the process of understanding, identifying, and anticipating consumer’s needs and wants, and then creating, communicating, and delivering a product or a service that satisfies the consumer’s requirements, profitably. Marketing enables organisations to anticipate and respond to market demands, quickly and effectively, and therefore, maintain the organisation’s competitive edge in the dynamic global marketplace.

What do Marketing professionals do?

Marketing professionals play a key role in the success of an organisation. They are highly creative, yet analytical individuals, who are consumer focused, aware of competitive threats, and are able to act quickly to the changing market conditions. They are responsible for understanding and anticipating consumer needs and wants, analysing and translating those needs and wants into products and services, and designing and creating of the marketing solution that will help the organisation grow its market share.

What do I study?

The Marketing major, which can be undertaken as part of the Bachelor of Business, will provide you with skills, knowledge, and tools, required to deal with the complexities and challenges of the global marketing environment. Key marketing concepts covered include consumer behaviour, business to business marketing, marketing research, customer services and satisfaction, product planning and management, marketing communications, advertising and promotion, strategic marketing, marketing law, and global marketing.

The final year capstone industry based projects will be based on a real application in industry or in an organisation. This project will allow you to bring together and strengthen the knowledge and skills you have gained during the program.

Related courses:

Bachelor of Business (majors available in: Accounting, Marketing, and Management)

What are the career opportunities?

As a graduate of the marketing major, you may find employment in areas of marketing communication, advertising, market research, strategic marketing and planning, retailing, sales, services, direct marketing, product management and new product development, brand management, distribution, account/relationship management, public relations, international marketing, and marketing consulting within a wide range of public, not-for-profit and private enterprises.

Career roles and options include: Marketing Officer, Marketing Manager, Sales and Marketing Coordinator, Sales Manager, Service Manager, Account Manager, Market Researcher, Market Analyst, Strategy Consultant, Product Manager, Distribution Manager, Brand Manager, Communication Manager, Advertising Assistant, Advertising Manager, Events Coordinator, Public Relations Manager, Media Liaison Coordinator, and Marketing Communications Consultant.

Entry Requirement

Minimum requirements: Successful completion of Year 12 or equivalent
Pre-requisite: None


International Students - English Language Requirement

English language Proficiency tests Results Required
IELTS (Academic) Overall score 6.0 (no band less than 5.5)
TOEFL (Test of English as a Foreign Language) Overall score 60‐78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20
PTE Academic Overall score 50 with (no score less than 46)
Cambridge CAE CAE Score of 169 (no band less than 162)

Mature age entry

Mature-age applicants without formal qualifications and have been out of school for more than 2 years may be admitted if they are able to demonstrate a range of attributes such as personal motivation, maturity and work experience or previous study. This is assessed on a case by case basis. Applicants may be required to provide a personal statement outlining their interest, motivation and reasons for selecting the course including details of educational and any employment background

How to Apply?

Find out more about MIT's Admission Criteria and application information here.

Apply Through VTAC

You must apply through VTAC if you are a current Year 12 student (Australian Year 12, the IB in Australia or New Zealand) Intending to apply to multiple institutions.

Apply Through VTAC

Apply Directly to MIT

You can apply directly to MIT if you are: A non-current Year 12 student or Intending to apply only to MIT, Applying for November intake, A Post Graduate student, or Too late to apply through VTAC

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Apply by Email

Scan and email your application via email to

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Apply by Post

Deliver hard-copy application in person or by post at:

288 La Trobe Street,
Melbourne, VIC 3000, Australia

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