MA623 - Digital and Electronic Commerce
Credit Points: 15 credit points
Workload: 36 hours
Aims & Objectives
This is a second year Elective Unit in the Master of Professional Accounting. For Course Learning Outcomes and further information relating to Master of Professional Accounting program please visit our website: http://www.mit.edu.au/study-with-us/programs/master-professional-accounting.
MA623 Digital and Electronic Commerce introduces students to electronic commerce issues including the latest developments in online business, emerging strategies, technologies, and market developments. Students gain an understanding of the dynamics occurring within the industry by balancing key technological issues with the strategic business aspects of successful electronic commerce. As such, Students develop their ability to evaluate e-commerce businesses and to explore future electronic commerce opportunities.
More specifically, this unit is about the origins, growth and technical operation of the Internet with respect to business practices, strategies and performance. The use of enterprise information systems is covered, specifically, in the area of electronic commerce. These systems are useful business tools for organisation to record, summarise and report events arising from interactions with its environment including customers and suppliers. Additional topics covered include the legal, ethical, security, social and global implications of digital and electronic commerce.
This unit will cover the following topics:
- Introduction to digital and electronic commerce.
- Organisational strategies for digital and electronic commerce.
- Legal, ethical and tax impacts of digital and electronic commerce.
- Technologies for digital and electronic commerce.
- Planning for digital and electronic commerce.
Course Learning Outcomes
The Course learning outcomes applicable to this unit are listed on the Melbourne Institute of Technology’s website: https://www.mit.edu.au/study-with-us/programs/master-professional-accounting.
Unit Learning Outcome
At the completion of this unit students should be able to:
a. Demonstrate advanced and integrated understanding of digital and electronic commerce, including the economics, opportunities and limitations.
b. Analyse critically, reflect on and synthesize information on business strategies and technology choices for digital and electronic commerce.
c. Analyse critically, reflect on and synthesize information on the environment of digital and electronic commerce.
d. Demonstrate advanced and integrated understanding of technologies for digital and electronic commerce.
e. Demonstrate advanced and integrated understanding of planning for digital and electronic commerce.
|Assessment Task||Due Date||A||B||Unit Learning Outcomes|
|1. Contribution and Participation||Weeks 1-12||-||6%||a-e|
|2. Formative Assessment||Week 3||-||4%||a|
|3. Assignment [Individual]||Week 6||15%||-||a,b|
|4. Project [Group]||Week 11||20%||-||a-c|
|5. Presentation [Individual]||Week 11||-||5%||a-c|
|6. Case Study Analysis [Individual] (3 hours)||TBA||-||50%||b-e|
Task Type: Type A: unsupervised, Type B: supervised.
Contribution and Participation (6%)
This unit has class participation as an assessment. The assessment task and marking rubric will follow the Guidelines on Assessing Class Participation (https://www.mit.edu.au/about-us/governance/institute-rulespolicies-and-plans/policies-procedures-and-guidelines/Guidelines_on_Assessing_Class_Participation). Further details will be provided in the assessment specification on the type of assessment tasks and the marking rubrics.
NOTE: All School of Business units 3-hour workshops Flipped Classroom Mode.
Textbook and Reference Materials
Note: Students are required to purchase the prescribed textbook and have it available each week in class.
Copies of the textbook are available in the MIT Library.
Prescribed Text Book
- Schneider, G. (2017). Electronic Commerce (12th edition). Cengage, U.S.
Other recommended references
- Laudon, K.C. and Traver C.G. (2019) E-Commerce 2019, 15th edition (Global Edition). Pearson.
- Chaffey, D. (2015) Digital Business and E-Commerce Management (7th edition). Person.
- Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.-P., Turban, D.C (2018). Electronic Commerce 2018, 9th edition. Pearson.
- Giuffrida, M., Mangiaracina, R., Perego, A., & Tumino, A. (2017). Cross-border B2C e-commerce to Greater China and the role of logistics: a literature review. International Journal Of Physical Distribution & Logistics Management, 47(9), 772-795. doi:10.1108/IJPDLM-08-2016-0241.
- Li, C., & Ku, Y. (2018). The power of a thumbs-up: Will e-commerce switch to social commerce? Information & Management, 55(3), 340-357. doi:10.1016/j.im.2017.09.001.
- Zhijie, L., & Quansheng, W. (2018). E-commerce Product Networks, Word-of-mouth Convergence, and Product Sales. Journal of The Association For Information Systems, 19(1), 23-39. doi:10.17705/ 1jais.00478.
Check the unit Moodle page for additional recommended readings throughout the trimester.
The Referencing style for this unit is APA: See the MIT Library Referencing webpage: https://library.mit.edu.au/referencing/APA and the Unit Moodle page for additional referencing support material and weblinks.
MIT is committed to ensure the course is current, practical and relevant so that graduates are “work ready” and equipped for life-long learning. In order to accomplish this, the MIT Graduate Attributes identify the required knowledge, skills and attributes that prepare students for the industry.
The level to which Graduate Attributes covered in this unit are as follows:
|Ability to communicate||Independent and Lifelong Learning||Ethics||Analytical and Problem Solving||Cultural and Global Awareness||Team work||Specialist knowledge of a field of study|
|Levels of attainment||Extent covered|
|The attribute is covered by theory and practice, and addressed by assessed activities in which the students always play an active role, e.g. workshops, lab submissions, assignments, demonstrations, tests, examinations.|
|The attribute is covered by theory or practice, and addressed by assessed activities in which the students mostly play an active role, e.g. discussions, reading, intepreting documents, tests, examinations.|
|The attribute is discussed in theory or practice; it is addressed by assessed activities in which the students may play an active role, e.g. lectures and discussions, reading, interpretation, workshops, presentations.|
|The attribute is presented as a side issue in theory or practice; it is not specifically assessed, but it is addressed by activities such as lectures or tutorials.|
|The attribute is not considered, there is no theory or practice or activities associated with this attribute.|