Associate Professor Md Parves Sultan

Faculty: School of Business
Position: Associate Professor & Course Coordinator Undergraduate Programs
Contact: psultan@mit.edu.au
Campus: Melbourne
Google Scholar: Associate Professor Md Parves Sultan

Bio

Dr Parves served in academic and leadership positions, including Academic Director/Dean, Director (Research), Head of Marketing Discipline and Head of Programs/Courses at Australian Universities and Higher Education Institutions. He is experienced in leading, managing people and overseeing institutional activities, including quality assessment and enhancement, accreditation, and growth. Dr Parves received many teaching, research, and academic excellence awards. He has expertise in qualitative and quantitative research methods and data analysis, including survey design and statistical modelling. His research interests include behavioural sciences, customer experience, attitude–behaviour, marketing, CSR, firm performance and internationalisation, higher education, quality and performance measurement, branding, and SDGs relating to health, education and the environment.

Qualifications

GCTE – University of Canberra, Australia
PhD – Central Queensland University, Australia (IPRS Scholar)
MSc – Ritsumeikan Asia Pacific University, Japan (JDS Scholar)
MBA – University of Rajshahi, Bangladesh
BBS – University of Rajshahi, Bangladesh

Teaching

  • Marketing in General 
  • Digital Marketing
  • Entrepreneurship 
  • Management
  • Accounting
  • Business Statistics
  • Business Research Methods
  • Marketing/Business/Data Analytics
  • Supply Chain and Logistics

Experience & Research

  • Associate Professor, School of Business, Melbourne Institute of Technology, Melbourne, Australia
  • Professor of Marketing and Director (Research), BRAC Business School, BRAC University, Dhaka, Bangladesh
  • Professor and Dean, Southern Cross Education Institute (Higher Education), Melbourne, Australia
  • Managing Director and Consultant, Australian Consultants for Capacity Building, Melbourne, Australia
  • Adjunct Professor (Marketing), School of Business and Law, Central Queensland University, Melbourne, Australia
  • Senior Lecturer (Marketing), School of Business and Law, Central Queensland University, Melbourne, Australia
  • Discipline Leader (Marketing), School of Business and Law, Central Queensland University, Melbourne, Australia
  • Head of Courses (Masters), School of Business and Law, Central Queensland University, Melbourne, Australia
  • Assistant Professor (Marketing), Faculty of Arts and Design, University of Canberra, Australia
  • Program Director (Bachelor-Marketing Communications), Faculty of Arts and Design, University of Canberra, Australia
  • Plus, over 10 years of academic – leadership experience in overseas universities.
  • Published 108+ articles in reputed and peer-reviewed journals, refereed proceedings, books, and news mediums.
  • Book Author “Innovation, Leadership and Governance in Higher Education: Perspectives on the COVID-19 Recovery Strategies”, Publisher: Springer (Tier A).
  • Supervised and completed 06 PhDs, 01 Master by Research, and 44 student projects.
  • Awarded A$262,000 worth of research project funding, including industry partnership and linkage grants; led and completed projects timely. 
  • Expert in SPSS, AMOS, SmartPLS, Data Visualization (Power BI & Tableau), EndNote, VOSviewer, NVivo, MS Office, Leximancer, Camtasia, LMSs, digital marketing communications, data analysis and interpretation, and report writing.
  • Experienced in qualitative/quantitative/mixed methods research designs.
  • Served editorial board: Asia Pacific Journal of Marketing & Logistics (ABDC A).
  • Led the research, academic, industry, and professional training, budget, recruitment, curriculum design, and accreditation teams.

Publications

List of Parves 's Publications