BM311 - Entrepreneurship in a Digital Age

Credit Points: 15 credit points

Workload: 36 hours

Prerequisite: BB103 Management Principles

Co-requisite: N/A

Aims & Objectives

This is a third year core unit in the Bachelor of Business Management discipline and offered as an elective unit in the Bachelor of Business Accounting and Marketing majors. For Course Learning Outcomes and further information relating to Bachelor of Business programs please visit our website:

The aim of this unit is to introduce students to the concepts of innovation and entrepreneurship and their practical applications in the real world. It also covers the processes used in innovation and how to be an entrepreneur. Students are taught step-by-step process for managing entrepreneurship in an organisation using appropriate theories, scenario and practices that are further enforced through case studies and examples. This course builds further on the knowledge and experience that students have developed in BB103 Management Principles.
Unit topics include:

  • Entrepreneurship:  evolutionary development—revolutionary impact
  • The entrepreneurial mind-set in individuals: cognition and ethics
  • The entrepreneurial mind-set in organizations: corporate entrepreneurship 
  • Social entrepreneurship and the global environment for entrepreneurship 
  • Innovation: the creative pursuit of ideas
  • Developing an effective business plan
  • Assessment of entrepreneurial opportunities
  • Pathways to entrepreneurial ventures
  • Sources of capital for entrepreneurial ventures
  • Marketing challenges for entrepreneurial ventures
  • Legal challenges for entrepreneurial ventures

Learning Outcomes

The Course learning outcomes applicable to this unit are listed on the Melbourne Institute of Technology’s website:
At the completion of this unit students should be able to:
a. Define and explain the concepts of entrepreneurship.
b. Analyse opportunities and apply these principles to decision making.
c. Review and evaluate opportunities and create innovative plans in the real world.
d. Communicate new ideas and plans clearly.
e. Collaborate with others in creating new ideas.


Assessment Task     Due Date A B Unit Learning Outcomes
1. Formative Assessment [individual] Week 3 5% - a
2. Contribution and Participation Weeks 1-12 - 5% a-e
3. Case Study [individual] Week 5 20% - a-d
4. Presentation [group] Week 8 - 10% a-e
5. Proposal [group] Week 8 10% - a-e
6. Project [Individual] (3 hours) TBA - 50% a-e
TOTALS   35% 65% 100%

Task Type: Type A: unsupervised, Type B: supervised.

Contribution and Participation (5%)

This unit has class participation as an assessment. The assessment task and marking rubric will follow the Guidelines on Assessing Class Participation ( Further details will be provided in the assessment specification on the type of assessment tasks and the marking rubrics.

Teaching Methods

NOTE: All School of Business units 3-hour workshops Flipped Classroom Mode. 

Textbook and Reference Materials

Note: Students are required to purchase the prescribed text book and have it available each week in class.

Prescribed Text Book

  • Scarborough, N. M., & Cornwall, J. R. (2019). Essentials of Entrepreneurship and Small Business Management, [9th Edition], Pearson. Australia.

Other recommended references

  • Kuratko, D. F. (2017). Entrepreneurship - Theory, Process, Practice, [10th edition], U.S.A: Cengage Learning.
  • Entrepreneurship (2019). Stone River eLearning, accessed via O'Reilly Learning Platform: Academic edition, MIT Library.
  • Aulet, B. (2017). Disciplined Entrepreneurship Workbook, Wiley, accessed via O'Reilly Learning Platform: Academic edition, MIT Library.
  • Nicolopoulou, K., Karatas-Ozkan, M., Ramoglou, S., Fayolle, A. (2018). accessed via O'Reilly Learning Platform: Academic edition, MIT Library.


  • Journal of Business Venturing.
  • Small Business Economics.
  • Entrepreneurship Theory and Practice.
  • Journal of Small Business Management.
  • Journal of Developmental Entrepreneurship.

The Referencing style for this unit is APA: See the MIT Library Referencing webpage: and the Unit Moodle page for additional referencing support material and weblinks.

Graduate Attributes

MIT is committed to ensure the course is current, practical and relevant so that graduates are “work ready” and equipped for life-long learning. In order to accomplish this, the MIT Graduate Attributes identify the required knowledge, skills and attributes that prepare students for the industry.
The level to which Graduate Attributes covered in this unit are as follows:

Ability to communicate Independent and Lifelong Learning Ethics Analytical and Problem Solving Cultural and Global Awareness Team work Specialist knowledge of a field of study


Levels of attainment Extent covered
The attribute is covered by theory and practice, and addressed by assessed activities in which the students always play an active role, e.g. workshops, lab submissions, assignments, demonstrations, tests, examinations.
The attribute is covered by theory or practice, and addressed by assessed activities in which the students mostly play an active role, e.g. discussions, reading, intepreting documents, tests, examinations.
The attribute is discussed in theory or practice; it is addressed by assessed activities in which the students may play an active role, e.g. lectures and discussions, reading, interpretation, workshops, presentations.
The attribute is presented as a side issue in theory or practice; it is not specifically assessed, but it is addressed by activities such as lectures or tutorials.
The attribute is not considered, there is no theory or practice or activities associated with this attribute.