The world of business is changing fast. Businesses need to have an online presence. But how do they get found? How can they convert visitors into customers? The answer is digital marketing. Digital marketers help businesses to connect with customers online, use data to create targeted campaigns and stay ahead of marketing trends. It’s a growing field with thousands of exciting jobs on offer every day. All that’s missing is you!


DURATION

3 years (6 trimesters) full-time or equivalent part-time

INTAKES

March, July, November

VTAC CODE

9470194732 (DFP), 9470194733 (IFP)

UAC CODE

570110

LOCATION

Melbourne, Sydney

AQF LEVEL

Level 7
DURATION 3 years (6 trimesters) full-time or equivalent part-time
INTAKES March, July, November
VTAC CODE 9470194732 (DFP), 9470194733 (IFP)
UAC CODE 570110
LOCATION Melbourne, Sydney
AQF LEVEL Level 7

GET SET FOR THE FUTURE

Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students can specialise with a major in Digital Marketing, Management, Marketing or Accounting.

When you study a Bachelor of Business - major in Digital Marketing, you open the door to a thriving industry. As businesses increasingly go online, digital marketing is essential to product innovation as well as communicating with audiences.

Digital marketing lifts the lid on what’s going on behind the scenes. How do people use a website? Which ad gets the most clicks? Which social media platforms are customers using?

Graduate knowing how to create digital content that helps businesses grow.

THIS COURSE INCLUDES:

  • BECOME A SKILLED COMMUNICATOR

    Digital marketing strategy needs a creative mind and clear communication skills. We’ll show you how to create messaging that connects with audiences.

  • SOLVE REAL PROBLEMS

    Our curriculum is based on solving real world problems. You’ll learn everything from SEO to tackling the ethics of online marketing.

  • BROAD SKILLS

    Learn how to manage all aspects of digital marketing, including content creation, market research and strategy to improve business outcomes.

  • DEVELOP FRESH THINKING

    Learn to think outside the box. Collaborate with students across disciplines in an environment that echoes real life.

  • KEEP UP WITH CHANGE

    Learn from industry experts with up to date industry experience. MIT gives you the skills to adapt to change in an evolving industry.

  • USE THE LATEST TOOLS

    Master the latest digital marketing tools. Get comfortable with new software programs for analytics, CRM and SEO.

BECOME A SKILLED COMMUNICATOR

Digital marketing strategy needs a creative mind and clear communication skills. We’ll show you how to create messaging that connects with audiences.

SOLVE REAL PROBLEMS

Our curriculum is based on solving real world problems. You’ll learn everything from SEO to tackling the ethics of online marketing.

BROAD SKILLS

Learn how to manage all aspects of digital marketing, including content creation, market research and strategy to improve business outcomes.

DEVELOP FRESH THINKING

Learn to think outside the box. Collaborate with students across disciplines in an environment that echoes real life.

KEEP UP WITH CHANGE

Learn from industry experts with up to date industry experience. MIT gives you the skills to adapt to change in an evolving industry.

USE THE LATEST TOOLS

Master the latest digital marketing tools. Get comfortable with new software programs for analytics, CRM and SEO.

CAREER PATHS

A Bachelor of Business - Major in Digital Marketing is a ticket to the industry of your choice.

Career roles include:

  • Content management and strategy
  • SEO/SEM specialist
  • Digital marketing manager
  • Video/Audio Marketing developer
  • Digital marketing strategy analyst
  • Business, strategy and management consultant
  • Digital marketing analyst
  • Digital business solution manager
  • Business Analyst/Consultant
  • Digital business development manager
  • Social media manager

    STUDY DIGITAL MARKETING AT MIT

    A Bachelor of Business - Major in Digital Marketing gives you essential business knowledge and how digital marketing fits into the bigger picture.

    Data is the rocket fuel for marketing modern businesses. Digital marketing gives you the knowledge to decode the data and create the content your audience wants.

    Learn how to leverage email, social media, websites and search engines to reach customers.

    With these skills you’ll be a valuable member of any business. You’ll be able to work for yourself or for others, from anywhere with wifi.

    PROFESSIONAL RECOGNITION AND ACCREDITATION

    MIT’s courses are accredited by the Tertiary Education Quality and Standards Agency (TEQSA). TEQSA is Australia’s independent national quality assurance and regulatory agency for higher education in Australia.

    ACS Accredited Cyber Security Courses

    The Bachelor of Business (Digital Marketing major) is accredited by the Australian Marketing Institute. After successfully completing the course, graduates will be eligible to apply for associate membership of AMI.

    ACS Accredited Cyber Security Courses

    The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners. The CIM is the only marketing body allowed to award Chartered Marketer status internationally.

    The AMI and CIM are two of the world’s leading professional marketing bodies, with CIM serving as a leading professional body in the United Kingdom since 1911. Marketing practitioners with Chartered status are distinguished as coveted professionals in their field, and it enhances their career prospects globally.

    COURSE STRUCTURE

    The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.

    A typical course outline:

    Trimester 1
    Core
    Core
    Core
    Core
    Trimester 2
    Core
    Core
    Core
    Core
    Trimester 3
    Major stream
    Major stream
    Major stream
    Major stream
    Trimester 4
    Major stream
    Major stream
    Major stream
    Elective
    Trimester 5
    Major stream
    Major stream
    Major stream
    Elective
    Trimester 6
    Major stream
    Elective
    Elective
    Industry project

    COURSE UNITS

    To graduate from the degree, students must complete 360 credit points overall. Each unit is worth 15 credit points, and full-time students undertake four units per trimester. All students complete general business education in their first year before choosing a specialism.

    As you progress through your course, your knowledge will become more focussed on your chosen major field. This is put into action in your final year industry-based project.

    Four units per trimester is a full time load. All units are the same weight.

    Bachelor of Business - Digital Marketing

    Please note:

    • The third year Industry Project is mandatory. During the project, a personal development session will be offered to help you source and execute the project.
    • If a third party is required to find a project, you will incur a fee. An indicative fee is $350 plus GST.
    • The program is available for each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
    • Not all units of study are available every trimester, and changes in program structure occur from time to time.
    • Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.

    Some remarks:

    • AIM100 Academic Integrity Module (a zero credit point course that all MIT students must complete).
    • The program is available for each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
    • Not all units of study are available every trimester, and changes in program structure occur from time to time.

    COURSE LEARNING OUTCOMES

    The Bachelor of Business major in Digital Marketing aims to provide graduates who will:

    • Possess a well-developed awareness of professional practice in the context of digital marketing.
    • Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
    • Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
    • Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
    • Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
    • Employ professional digital marketing skills responsibly and respectfully in a global environment.
    • Possess the awareness of ethical practice in the personal, political and professional contexts of society.
    • Possess the skills to behave ethically in personal and professional contexts.
    • Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
    • Demonstrate digital literacy and production skills across a range of media and media texts

    AQF Level 7

    Summary:

    Graduates at this level will have broad knowledge and skills for professional work and/or further learning.

    Knowledge:

    Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1]

    Skills:

    Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:

    1. Analyse and evaluate information to complete a range of activities [S1]
    2. Analyse, generate and transmit solutions to unpredictable and sometimes complex problems [S2]
    3. Transmit knowledge, skills and ideas to others [S3]

    Application of knowledge and skills:

    Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:

    1. In contexts that require self-directed work and learning [A1]
    2. Within broad parameters to provide specialist advice and functions [A2]

    ENTRY REQUIREMENTS

    Applicants must meet the academic entry requirements including prerequisites for their chosen course, and;

    Applicants must meet the minimum English language requirement for their chosen course, and;

    Domestic Applicants must be 17 years of age as at the commencement date of their chosen course or unit.

    Admission criteria for applicants with recent secondary education

    Applicants with recent secondary education are those who completed Year 12 within the last two years. You’ll need to satisfy the following requirements:

    • Successful completion of your Victorian Certificate of Education (VCE), HSC (Higher Secondary Certificate) or the equivalent in your state or territory, or
    • Successful completion of the International Baccalaureate.

    Prerequisites for students from Victoria:

    Units 3 and 4: a study score of at least 20 in any English in VCE or equivalent;

    Prerequisites for students from New South Wales:

    Band 2 or higher in any English in HSC;

    Admission Criteria for Non-year 12 Applicants

    Non-year 12 Prerequisite

    Compulsory: As for Year 12 or equivalent.

    Applicants with higher education study

    Applicants are eligible for admission if they’ve completed full-time equivalent higher education study (the number of units or courses will vary depending on your previous institution; however, this is equivalent to 4 units at MIT).

    If you don't meet this requirement, we'll assess your admission on the basis of your previous academic history, which may include your higher education study results, Year 12 or equivalent study scores, and your personal statement.

    Applicants with vocational education and training (VET) study

    You must have completed an AQF Certificate IV or above from a Registered Training Organisation (RTO). You must also meet any pre-requisites prescribed for the course.

    Applications with Work and Life Experience

    1. Requirements for applicants who did not complete Year 12:

    Applicants under this category will be assessed on a case-by-case basis on one or more of the following

    • Substantial relevant work experience that demonstrates that you’ve satisfied the entry requirements for the course, or
    • Completion of any relevant non-formal courses, and
    • A personal statement outlining your motivation to study the course and details of personal circumstances, including your life and work experience. You should provide any aspect of your personal history that may support your application, including community service, work experience, and achievements.

    2. Requirements for applicants who completed Year 12 more than two years ago:

    Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.

    Applicants with Bridging and enabling course

    You're eligible to apply if you've completed a Foundation Studies or Tertiary Preparatory program at a university, TAFE or Registered Training Organisation (RTO).

    Additional Information

    Aboriginal and Torres Strait Islander people

    Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.

    Domestic applicants with overseas qualifications

    Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.

    The Admissions Officer at MIT will then assess whether the qualification is suitable for entry into that course according to the course entry requirements.

    English Language Requirements

    Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
    Applicants with the following qualifications/English Language Tests may satisfy English requirements.

    First Language English

    If you completed Senior Secondary or Tertiary studies from a country where English is the first language.

    Independent English Language Test Score

    You need to achieve the minimum scores, as shown below.

    IELTS Academic

    Overall score 6.0
    (no band less than 5.5)

    TOFEL ibt

    Overall score 60-78 with minimum scores: Reading 12, Listening 11,  Speaking 17, Writing 20

    PTE Academic

    Overall score 50 with (no score less than 46)

    Cambridge CAE

    CAE score of 169 ( no band less than 162)

    Pathways

    TAFE/VET Diploma and Advanced Diploma graduates may be eligible to apply for Credit Transfer. You can get up to one year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma.

    Credit Transfer

    Credit transfer provides students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer.

    Applications for credit transfer must be made before or during orientation and enrolment week.

    Recognition of Prior Learning

    Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.

    Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.

    For further information, see the links below:

    BACHELOR OF BUSINESS STUDENT PROFILE

    The table below gives an indication of the peer cohort for new students at Melbourne Institute of Technology. It provides data on students who commenced Bachelor of Business in the academic year 2020. This includes those admitted through all offer rounds, across both Melbourne and Sydney Campus, and international students studying Bachelor of Business at Melbourne Institute of Technology.

    Applicant background Full year intake [2022]
    Number of students Percentage of all students
    (A) Past higher education study
    (includes a bridging or enabling course)
    15 4.93%
    (B) Past vocational education and training (VET) study L/N L/N
    (C) Recent secondary education
    • Admitted solely on the basis of ATAR (regardless of whether this includes the impact of adjustment factors such as equity or subject bonus points)
    - -
    • Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
    - -
    • Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
    288 94.74%
    (D) Work and life experience (Admitted on the basis of previous achievement other than the above) L/N L/N
    International Students 278 91.45%
    All Students 304 100.0%

    Applicant background - Full year intake [2022]

    [Number of students | Percentage of all students]

    (A) Past higher education study (includes a bridging or enabling course)

    15

    4.93%

    (B) Past vocational education and training (VET) study

    L/N

    L/N

    (C) Recent secondary education

    Admitted solely on the basis of ATAR (regardless of whether this includes the impact of adjustment factors such as equity or subject bonus points)

    -

    -

    Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)

    -

    -

    Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)

    288

    94.74%

    (D) Work and life experience (Admitted on the basis of previous achievement other than the above)

    L/N

    L/N

    International Students

    278

    91.45%

    All Students

    304

    100.0%

    Notes:

    • L/N - Low numbers: the number of students is less than 5.
    • N/A - Data not available for this item.
    • N/P - Data not published for this item.

    Read our institute-wide student profile

    FEE INFORMATION

    Study now and pay later with FEE-HELP.

    Students studying at MIT may be eligible for FEE-HELP. FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees. An eligible person may borrow up to the FEE-HELP limit to pay tuition fees over their lifetime.

    Read more about FEE-HELP or visit Study Assist.

    Tuition Fees

    For 2022-23 fee information visit the tuition fee page.

    Financial Assistance

    Youth and student allowances

    For details on Youth Allowance, Austudy and ABSTUDY, visit Human Services.

    FREQUENTLY ASKED QUESTIONS

    What is Digital Marketing?

    Digital marketing is the process of promoting businesses online. This includes on websites, social media, content marketing, search engine marketing and email marketing. Digital content might include text and multimedia like audio and video.

    What is Search Engine Marketing?

    Search Engine Marketing is a form of digital marketing strategy to get websites found and promoted by search engines, like Google. Search engine marketing uses paid ads to promote websites to appear when potential customers search for their products or services.

    What degree can I do to get a job in marketing?

    Look for a Bachelor degree, like MIT’s Bachelor of Business in Digital Marketing that includes business skills, communications, public relations and analytics to get the most out of your studies. It will give you the core skills you need to get started in marketing, social media management and more.

    When are the intakes for Bachelor degrees at MIT?

    MIT has three intakes each academic year, with classes usually starting in March, July and November. International students are encouraged to apply early to make sure they meet the cut off dates for their preferred intake.

    HOW TO APPLY

    Step 1: Check the course entry requirements.

    • Make sure you meet the entry requirements for your chosen course.

    Step 2: What to include with your application?

    • Evidence of completion of your previous studies that is award certificates or transcript with completion confirmed.
    • Proof of identity—for example, your passport or birth certificate or citizenship.
    • Evidence of English language skills (if you completed studies from a non-English speaking country).
    • Proof of your permanent residency or citizenship if you were born overseas.

    Certifying your academic documents

    You should provide certified copies of your academic and other essential documents at the time of application.

    Step 3: Apply

    Apply direct to MIT using our direct Application Portal. The following applicants should apply directly:

    • Postgraduate applicants
    • Non-current Year 12 applicants

    Current Year 12 students (VIC)

    If you are a Year 12 student from VIC, you should apply through VTAC. VTAC applications are made online through the VTAC website. To learn more about the application process, visit VTAC.

    Apply via VTAC

    Current Year 12 students (NSW)

    If you are a Year 12 student from NSW, you should apply through UAC. UAC applications are made online through the UAC website. To learn more about the application process, visit the UAC website

    Apply via UAC

    WHAT TO DO AFTER YOU HAVE APPLIED

    The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
    If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.

    Depending on your application method, if your application is successful, you will receive:

    • Offer through your VTAC account if you applied through VTAC
    • Offer by email if you applied directly to MIT.

    How to accept your offer

    Whether you received a direct offer or VTAC offer, you will need to attend the Offer acceptance and Enrolment on the date specified in your offer to accept your offer and enrol in units.

    Deferment of offer

    You can defer up to 12 months. If you wish to defer studies, you must do so before the offer acceptance and enrollment date.

    STUDY DIGITAL MARKETING AT MIT

    A Bachelor of Business - Major in Digital Marketing gives you essential business knowledge and how digital marketing fits into the bigger picture.

    Data is the rocket fuel for marketing modern businesses. Digital marketing gives you the knowledge to decode the data and create the content your audience wants.

    Learn how to leverage email, social media, websites and search engines to reach customers.

    With these skills you’ll be a valuable member of any business. You’ll be able to work for yourself or for others, from anywhere with wifi.

    PROFESSIONAL RECOGNITION AND ACCREDITATION

    MIT’s courses are accredited by the Tertiary Education Quality and Standards Agency (TEQSA). TEQSA is Australia’s independent national quality assurance and regulatory agency for higher education in Australia.

    ACS Accredited Cyber Security Courses

    The Bachelor of Business (Digital Marketing major) is accredited by the Australian Marketing Institute. After successfully completing the course, graduates will be eligible to apply for associate membership of AMI.

    ACS Accredited Cyber Security Courses

    The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners. The CIM is the only marketing body allowed to award Chartered Marketer status internationally.

    The AMI and CIM are two of the world’s leading professional marketing bodies, with CIM serving as a leading professional body in the United Kingdom since 1911. Marketing practitioners with Chartered status are distinguished as coveted professionals in their field, and it enhances their career prospects globally.

    COURSE STRUCTURE

    The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.

    A typical course outline:

    Trimester 1
    Core
    Core
    Core
    Core
    Trimester 2
    Core
    Core
    Core
    Core
    Trimester 3
    Major stream
    Major stream
    Major stream
    Major stream
    Trimester 4
    Major stream
    Major stream
    Major stream
    Elective
    Trimester 5
    Major stream
    Major stream
    Major stream
    Elective
    Trimester 6
    Major stream
    Elective
    Elective
    Industry project

    COURSE UNITS

    To graduate from the degree, students must complete 360 credit points overall. Each unit is worth 15 credit points, and full-time students undertake four units per trimester. All students complete general business education in their first year before choosing a specialism.

    As you progress through your course, your knowledge will become more focussed on your chosen major field. This is put into action in your final year industry-based project.

    Four units per trimester is a full time load. All units are the same weight.

    Bachelor of Business - Digital Marketing

    Please note:

    • The third year Industry Project is mandatory. During the project, a personal development session will be offered to help you source and execute the project.
    • If a third party is required to find a project, you will incur a fee. An indicative fee is $350 plus GST.
    • The program is available for each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
    • Not all units of study are available every trimester, and changes in program structure occur from time to time.
    • Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.

    Some remarks:

    • AIM100 Academic Integrity Module (a zero credit point course that all MIT students must complete).
    • The program is available for each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
    • Not all units of study are available every trimester, and changes in program structure occur from time to time.

    COURSE LEARNING OUTCOMES

    The Bachelor of Business major in Digital Marketing aims to provide graduates who will:

    • Possess a well-developed awareness of professional practice in the context of digital marketing.
    • Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
    • Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
    • Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
    • Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
    • Employ professional digital marketing skills responsibly and respectfully in a global environment.
    • Possess the awareness of ethical practice in the personal, political and professional contexts of society.
    • Possess the skills to behave ethically in personal and professional contexts.
    • Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
    • Demonstrate digital literacy and production skills across a range of media and media texts

    AQF Level 7

    Summary:

    Graduates at this level will have broad knowledge and skills for professional work and/or further learning.

    Knowledge:

    Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1]

    Skills:

    Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:

    1. Analyse and evaluate information to complete a range of activities [S1]
    2. Analyse, generate and transmit solutions to unpredictable and sometimes complex problems [S2]
    3. Transmit knowledge, skills and ideas to others [S3]

    Application of knowledge and skills:

    Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:

    1. In contexts that require self-directed work and learning [A1]
    2. Within broad parameters to provide specialist advice and functions [A2]

    ENTRY REQUIREMENTS

    Applicants must meet the academic entry requirements including prerequisites for their chosen course, and;

    Applicants must meet the minimum English language requirement for their chosen course, and;

    Domestic Applicants must be 17 years of age as at the commencement date of their chosen course or unit.

    Admission criteria for applicants with recent secondary education

    Applicants with recent secondary education are those who completed Year 12 within the last two years. You’ll need to satisfy the following requirements:

    • Successful completion of your Victorian Certificate of Education (VCE), HSC (Higher Secondary Certificate) or the equivalent in your state or territory, or
    • Successful completion of the International Baccalaureate.

    Prerequisites for students from Victoria:

    Units 3 and 4: a study score of at least 20 in any English in VCE or equivalent;

    Prerequisites for students from New South Wales:

    Band 2 or higher in any English in HSC;

    Admission Criteria for Non-year 12 Applicants

    Non-year 12 Prerequisite

    Compulsory: As for Year 12 or equivalent.

    Applicants with higher education study

    Applicants are eligible for admission if they’ve completed full-time equivalent higher education study (the number of units or courses will vary depending on your previous institution; however, this is equivalent to 4 units at MIT).

    If you don't meet this requirement, we'll assess your admission on the basis of your previous academic history, which may include your higher education study results, Year 12 or equivalent study scores, and your personal statement.

    Applicants with vocational education and training (VET) study

    You must have completed an AQF Certificate IV or above from a Registered Training Organisation (RTO). You must also meet any pre-requisites prescribed for the course.

    Applications with Work and Life Experience

    1. Requirements for applicants who did not complete Year 12:

    Applicants under this category will be assessed on a case-by-case basis on one or more of the following

    • Substantial relevant work experience that demonstrates that you’ve satisfied the entry requirements for the course, or
    • Completion of any relevant non-formal courses, and
    • A personal statement outlining your motivation to study the course and details of personal circumstances, including your life and work experience. You should provide any aspect of your personal history that may support your application, including community service, work experience, and achievements.

    2. Requirements for applicants who completed Year 12 more than two years ago:

    Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.

    Applicants with Bridging and enabling course

    You're eligible to apply if you've completed a Foundation Studies or Tertiary Preparatory program at a university, TAFE or Registered Training Organisation (RTO).

    Additional Information

    Aboriginal and Torres Strait Islander people

    Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.

    Domestic applicants with overseas qualifications

    Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.

    The Admissions Officer at MIT will then assess whether the qualification is suitable for entry into that course according to the course entry requirements.

    English Language Requirements

    Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
    Applicants with the following qualifications/English Language Tests may satisfy English requirements.

    First Language English

    If you completed Senior Secondary or Tertiary studies from a country where English is the first language.

    Independent English Language Test Score

    You need to achieve the minimum scores, as shown below.

    IELTS Academic

    Overall score 6.0
    (no band less than 5.5)

    TOFEL ibt

    Overall score 60-78 with minimum scores: Reading 12, Listening 11,  Speaking 17, Writing 20

    PTE Academic

    Overall score 50 with (no score less than 46)

    Cambridge CAE

    CAE score of 169 ( no band less than 162)

    Pathways

    TAFE/VET Diploma and Advanced Diploma graduates may be eligible to apply for Credit Transfer. You can get up to one year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma.

    Credit Transfer

    Credit transfer provides students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer.

    Applications for credit transfer must be made before or during orientation and enrolment week.

    Recognition of Prior Learning

    Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.

    Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.

    For further information, see the links below:

    BACHELOR OF BUSINESS STUDENT PROFILE

    The table below gives an indication of the peer cohort for new students at Melbourne Institute of Technology. It provides data on students who commenced Bachelor of Business in the academic year 2020. This includes those admitted through all offer rounds, across both Melbourne and Sydney Campus, and international students studying Bachelor of Business at Melbourne Institute of Technology.

    Applicant background Full year intake [2022]
    Number of students Percentage of all students
    (A) Past higher education study
    (includes a bridging or enabling course)
    15 4.93%
    (B) Past vocational education and training (VET) study L/N L/N
    (C) Recent secondary education
    • Admitted solely on the basis of ATAR (regardless of whether this includes the impact of adjustment factors such as equity or subject bonus points)
    - -
    • Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
    - -
    • Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
    288 94.74%
    (D) Work and life experience (Admitted on the basis of previous achievement other than the above) L/N L/N
    International Students 278 91.45%
    All Students 304 100.0%

    Applicant background - Full year intake [2022]

    [Number of students | Percentage of all students]

    (A) Past higher education study (includes a bridging or enabling course)

    15

    4.93%

    (B) Past vocational education and training (VET) study

    L/N

    L/N

    (C) Recent secondary education

    Admitted solely on the basis of ATAR (regardless of whether this includes the impact of adjustment factors such as equity or subject bonus points)

    -

    -

    Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)

    -

    -

    Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)

    288

    94.74%

    (D) Work and life experience (Admitted on the basis of previous achievement other than the above)

    L/N

    L/N

    International Students

    278

    91.45%

    All Students

    304

    100.0%

    Notes:

    • L/N - Low numbers: the number of students is less than 5.
    • N/A - Data not available for this item.
    • N/P - Data not published for this item.

    Read our institute-wide student profile

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    Read more about FEE-HELP or visit Study Assist.

    Tuition Fees

    For 2022-23 fee information visit the tuition fee page.

    Financial Assistance

    Youth and student allowances

    For details on Youth Allowance, Austudy and ABSTUDY, visit Human Services.

    FREQUENTLY ASKED QUESTIONS

    What is Digital Marketing?

    Digital marketing is the process of promoting businesses online. This includes on websites, social media, content marketing, search engine marketing and email marketing. Digital content might include text and multimedia like audio and video.

    What is Search Engine Marketing?

    Search Engine Marketing is a form of digital marketing strategy to get websites found and promoted by search engines, like Google. Search engine marketing uses paid ads to promote websites to appear when potential customers search for their products or services.

    What degree can I do to get a job in marketing?

    Look for a Bachelor degree, like MIT’s Bachelor of Business in Digital Marketing that includes business skills, communications, public relations and analytics to get the most out of your studies. It will give you the core skills you need to get started in marketing, social media management and more.

    When are the intakes for Bachelor degrees at MIT?

    MIT has three intakes each academic year, with classes usually starting in March, July and November. International students are encouraged to apply early to make sure they meet the cut off dates for their preferred intake.

    HOW TO APPLY

    Step 1: Check the course entry requirements.

    • Make sure you meet the entry requirements for your chosen course.

    Step 2: What to include with your application?

    • Evidence of completion of your previous studies that is award certificates or transcript with completion confirmed.
    • Proof of identity—for example, your passport or birth certificate or citizenship.
    • Evidence of English language skills (if you completed studies from a non-English speaking country).
    • Proof of your permanent residency or citizenship if you were born overseas.

    Certifying your academic documents

    You should provide certified copies of your academic and other essential documents at the time of application.

    Step 3: Apply

    Apply direct to MIT using our direct Application Portal. The following applicants should apply directly:

    • Postgraduate applicants
    • Non-current Year 12 applicants

    Current Year 12 students (VIC)

    If you are a Year 12 student from VIC, you should apply through VTAC. VTAC applications are made online through the VTAC website. To learn more about the application process, visit VTAC.

    Apply via VTAC

    Current Year 12 students (NSW)

    If you are a Year 12 student from NSW, you should apply through UAC. UAC applications are made online through the UAC website. To learn more about the application process, visit the UAC website

    Apply via UAC

    WHAT TO DO AFTER YOU HAVE APPLIED

    The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
    If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.

    Depending on your application method, if your application is successful, you will receive:

    • Offer through your VTAC account if you applied through VTAC
    • Offer by email if you applied directly to MIT.

    How to accept your offer

    Whether you received a direct offer or VTAC offer, you will need to attend the Offer acceptance and Enrolment on the date specified in your offer to accept your offer and enrol in units.

    Deferment of offer

    You can defer up to 12 months. If you wish to defer studies, you must do so before the offer acceptance and enrollment date.

    INDUSTRY PROJECTS

    Test yourself like never before

    In the final year, students consolidate their learning through a capstone project.

    This industry-based project is designed to provide students with real-world experience. The Industry Experience unit will require you to undertake project work for 150 hours in one trimester.

    You’ll work with an industry client, using your knowledge of digital marketing. Analyse, design, develop and implement solutions using project management tools. Bring technical and creative skills to tackle complex problems. This project shows you what the real world is like and gives you experience you can share in job interviews.

    Our past students have worked on projects, such as these:

    • HEALTH AND SAFETY : Development of Market Segmentation and Analysis for an OH&S App to send warnings if tradies are taking undue risks.
    • RIDE-SHARE FINANCIAL MODELING : Developing a three financial statements forecast financial model for a ride-share company. 
    • ENVIRONMENTAL PRICING MODEL : Analysing pricing models and researching an HR payroll system for an environmentally-driven project. 
    • SANITATION : Developing a marketing plan and digital marketing strategy for an environmentally sustainable Sanitation Project.
    • EDUCATION : Developing a digital marketing strategy to support international students' wellbeing.
    • TRAVEL: Research and integration of a customer relationship management system for the travel industry.

    OUR STAFF ARE LEADING INDUSTRY EXPERTS

    Jay Hays

    Deputy Head of School - School of Business & Course Coordinator Undergraduate Programs

    Creator of numerous innovations and recipient of international awards, Professor Jay Hays brings a lifetime of international and cross-cultural experience to MIT, having lived and worked outside of Australia in Germany, Italy, Malaysia, New Zealand, the United Arab Emirates, and the United States of America.

    Jay has held senior positions in academia, private industry, and the public sector running programs and projects across the globe. Trusted consultant and advisor to executives and management teams, Jay has a broad portfolio of strategic, operational, and interpersonal skills and knowledge, with particular strengths in planning, business process re-engineering, and professional development. Jay’s areas in research, teaching, and consulting span leadership and leadership development; organisational effectiveness and change; teamwork and collaboration; and sustainability. He is a recognised authority in professional and practice-based learning / Work-Integrated Learning.

    Author of two books, two research monographs, and 60+ peer-reviewed journal articles, book chapters, and conference papers, Jay remains research-active and is a keen supervisor of Higher Degree by Research students. His current research and curricular activities focus on the development of higher-order thinking capabilities and dispositions, disruptive development, and sustainable learning and education.

    SIVA K. K. MUTHALY

    Coordinator – Master of Business Research & Discipline Leader Marketing and Digital Marketing

    Siva is a passionate educator with more than thirty years in academia, specialising in marketing, research and innovation.

    He has published widely on social media, digital marketing, international entry mode strategies and their ramifications for developing economies of the ASEAN region.

    He has a passion for qualitative and quantitative research as the beating heart of the marketing discipline.

    At MIT, he is the Coordinator – Master of Business Research & Discipline Leader Marketing and Digital Marketing and has been instrumental in leading the faculty to offer new market-driven courses.

    Before teaching at MIT, Siva held senior academic positions at RMIT, Swinburne, Monash and the University of Newcastle. He was Dean of Business in a leading private university in Malaysia. Outside of academia, he has consulted to companies including Mercedes Benz.

    OUR STAFF ARE LEADING INDUSTRY EXPERTS

    Meet Professor
    Jay Hays
    Deputy Head of School - School of Business & Course Coordinator Undergraduate Programs

    Jay Hays

    Deputy Head of School - School of Business & Course Coordinator Undergraduate Programs

    Creator of numerous innovations and recipient of international awards, Professor Jay Hays brings a lifetime of international and cross-cultural experience to MIT, having lived and worked outside of Australia in Germany, Italy, Malaysia, New Zealand, the United Arab Emirates, and the United States of America.

    Jay has held senior positions in academia, private industry, and the public sector running programs and projects across the globe. Trusted consultant and advisor to executives and management teams, Jay has a broad portfolio of strategic, operational, and interpersonal skills and knowledge, with particular strengths in planning, business process re-engineering, and professional development. Jay’s areas in research, teaching, and consulting span leadership and leadership development; organisational effectiveness and change; teamwork and collaboration; and sustainability. He is a recognised authority in professional and practice-based learning / Work-Integrated Learning.

    Author of two books, two research monographs, and 60+ peer-reviewed journal articles, book chapters, and conference papers, Jay remains research-active and is a keen supervisor of Higher Degree by Research students. His current research and curricular activities focus on the development of higher-order thinking capabilities and dispositions, disruptive development, and sustainable learning and education.

    Meet Professor
    SIVA K. K. MUTHALY
    Coordinator & Discipline Leader

    SIVA K. K. MUTHALY

    Coordinator – Master of Business Research & Discipline Leader Marketing and Digital Marketing

    Siva is a passionate educator with more than thirty years in academia, specialising in marketing, research and innovation.

    He has published widely on social media, digital marketing, international entry mode strategies and their ramifications for developing economies of the ASEAN region.

    He has a passion for qualitative and quantitative research as the beating heart of the marketing discipline.

    At MIT, he is the Coordinator – Master of Business Research & Discipline Leader Marketing and Digital Marketing and has been instrumental in leading the faculty to offer new market-driven courses.

    Before teaching at MIT, Siva held senior academic positions at RMIT, Swinburne, Monash and the University of Newcastle. He was Dean of Business in a leading private university in Malaysia. Outside of academia, he has consulted to companies including Mercedes Benz.

    HEAR FROM THOSE WHO GRADUATED

    It’s as hands-on as you can get.”

    Hamish Davie

    Bachelor of Business

    It’s as hands-on as you can get.”

    Hamish Davie

    Bachelor of Business

    Small class sizes give me a better learning experience”

    Rashmi Nandal

    Bachelor of Business

    Small class sizes give me a better learning experience”

    Rashmi Nandal

    Bachelor of Business

    I can ask lecturers questions and share any difficulties.”

    Hoang Nguyen

    Bachelor of Business

    I can ask lecturers questions and share any difficulties.”

    Hoang Nguyen

    Bachelor of Business

    I feel valued at MIT”

    Margarita Byvsheva

    Bachelor of Business

    I feel valued at MIT”

    Margarita Byvsheva

    Bachelor of Business

    JOIN A SUPPORTIVE NETWORK

    When you study a Bachelor of Business with MIT, you’ll make friends and industry connections that last a lifetime. Our welcoming student support team will help you start your career on the right foot and stay in touch as your career progresses. Our alumni network is active and encouraging.

    WE CARE ABOUT YOUR FUTURE

    At MIT you’re more than a number. Our teachers know students by name. And our teaching methods support and challenge you to reach your potential.

    Our care goes beyond the classroom. We ensure students have the support and skills they need to succeed in life and study.

    We understand that choosing a course can be daunting at times. Our friendly student support service is there to answer your questions.

    LET’S GET STARTED. CALL US TODAY.

    At MIT you’ll experience great teaching in a supportive environment. And you’ll graduate with the skills you need to succeed.

    Call our friendly student services team today to discuss your learning journey on +61 3 8600 6700.