Bachelor of Business - Major in Digital Marketing
About the course
Digital marketing skills are in serious demand. Brands are putting more of a focus on digital marketing than ever before and the job market is booming.
Gear yourself up for a successful career with the new MIT Bachelor of Business, Major in Digital Marketing.
The course covers the whole digital marketing spectrum, including creating digital marketing strategies, search marketing (SEO and SEM), web analytics, gamification, digital content creation, user experience (UX), email and mobile marketing, social media, and online digital consumers.
This hands-on course arms you with the knowledge and practical skills in digital marketing to have a positive impact on revenue and apply learnings to everyday marketing operations.
MIT School of Business gives you the skills and accreditations future employers are looking for.
Change your world with Capstone Project
As part of Bachelor of Business (Major in Digital Marketing) degree, you will have access to MIT's Capstone Project unit:
MIT’s School of Business has designed this unit to provide you with real world, experience, working for an industry client. The Industry Experience unit will require you to undertake project work for 150 hours in the trimester. The unit will provide you with 'Work-ready' industry knowledge. You will work with the Industry client in the field of Digital Marketing through analysis, design, development and implementation using Project Management tools. You will tackle real world complex problems with technical and creative skills.
Our past students have worked on capstone project such as:
- OH&S - Development of Market Segmentation and Analysis for an OH&S App
- Ride-share - Development of three statement Forecast based Financial Model for a ride-share company
- Environment - Pricing Model Analysis and Research for HR Payroll System for a Green Project
- Sanitation - Development of Marketing Plan and Digital Marketing Strategy for an environmentally sustainable Sanitation Project
- Education - Digital Marketing Strategy Development for International Students Well-being project
- Travel - Research / Integration of CRM for travel industry
As an MIT student, you will have access to the state-of-the-art labs and facilities. All MIT’s labs are equipped with the latest software to hone your skill. You will also get access to MIT’s Library of the latest books/ eBooks and hundreds of online Academic publications that will keep you knowledgeable of the latest and greatest. With 24 hour digital access, you are never too far away from the latest news and journals in the academic/research space.
Learn from experts
Our school attracts some of the best minds in the Business Field, Corporate Governance expert Associate Professor Monica Jurin, and Capital Markets Expert Dr. Jingjing (Justine) Wang.
| Level | Higher Degree Course (Undergraduate) |
| Approval Status | This course is approved by TEQSA under the Higher Education Standards Framework. |
| Australian Quality Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7 |
Overview
| VTAC Code | 9470194732 (DFP) 9470194733 (IFP) |
| UAC Code | 570110 |
| Duration | 3 Years (6 Trimesters) Full-Time or Equivalent Part-Time |
| Intake | March, July, November |
| Campus | Melbourne (City) Sydney (City) |
| Study mode | On Campus |
Job Prospects
Strong
1346
Average Weekly Pay*
* Based on Advertising and Marketing Professionals job outlook published at joboutlook.gov.au
Career opportunities for graduates of Bachelor of Business (Major in Digital Marketing) include:
- Digital marketing manager
- Marketing manager
- Brand manager
- Marketing campaign analyst
- Search Engine Optimisation (SEO) manager
- Social media marketing specialist
- Digital Data Analyst
- Project consultant
- Brand strategist
- Advertising consultant
- Digital Production Coordinator
- Account Director
Course Details
The Bachelor of Business major in digital marketing course comprises: common core units, a major stream of marketing and elective units. In order to graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points and full-time students undertake 4 units per semester.
Year 1
Semester 1
Year 2
Semester 3
Semester 4
- BK213 Services Marketing
- BK214 Integrated Marketing Communications
- BK217 Social Media, Video and Search Marketing
- School of Business Elective 1
Year 3
Semester 5
- BK301 Brand Strategy
- BK307 Designing the User Experience
- BK317 Product Innovation and Commercialisation
- School of Business Elective 2
Semester 6
- School of Business Elective 3
- School of Business Elective 4
- BK318 Digital Marketing Strategy and Planning
- BB330 Industry Based Capstone Project*
Electives
*Industry Experience
It is mandatory for awarding of the Bachelor of Business degree that the student undertake the final trimester BB330 Industry Based Capstone Project unit. If a third party is required to find a project for the student, the student will incur a fee (currently $330). The industry based project is designed to provide students with real world experience, working for an industry client on a project focussed within their discipline of study.
Some remarks:
- The program is available each intake but note that some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every Trimester, and changes in program structure occur from time to time.
Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
Learning Outcomes
The Bachelor of Business major in Digital Marketing aims to provide graduates who will:
- Possess a well-developed awareness of professional practice in the context of digital marketing.
- Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
- Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
- Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
- Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
- Employ professional digital marketing skills responsibly and respectfully in a global environment.
- Possess the awareness of ethical practice in the personal, political and professional contexts of society.
- Possess the skills to behave ethically in personal and professional contexts.
- Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
- Demonstrate digital literacy and production skills across a range of media and media texts
AQF Level 7
| Summary: | Graduates at this level will have broad knowledge and skills for professional work and/or further learning. |
| Knowledge: | Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1] |
| Skills: | Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
|
| Application of knowledge and skills: | Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
|
Accreditation
The Bachelor of Business (Digital Marketing major) is accredited by the Australian Marketing Institute (http://www.ami.org.au/iMIS15/AMI/).
Entry Requirements
- Applicants must meet the academic entry requirements including pre-requisites for their chosen course, and
- Applicants must meet the minimum English language requirement for their chosen course, and
- Applicants must be 18 years of age as at the commencement date of their chosen course or unit.
(including current year 12 and graduates from 2018 and 2017)
- Successful completion of your Victorian Certificate of Education (VCE) or the equivalent in your state or territory, or
- Successful completion of the International Baccalaureate.
Pre-requisites: Units 3 and 4: a study score of at least 20 in any English in VCE or equivalent
Recommended: a study score of at least 20 in any Mathematics in VCE or equivalent
(including applicants with higher education study, applicants with a vocational education and training (VET) study, applicants with a Bridging and enabling course and applicants with work and life experience)
Non-year 12 Prerequisite
Compulsory: As for Year 12 or equivalent.
Applicants with higher education study
Applicants are eligible for admission if they have satisfactorily completed at least six months of full-time equivalent study at a recognised Higher Education institution or provider.
Applicants who do not meet this requirement will be assessed on a case by case basis, on their previous academic history, which may include their:
- Recent higher education study results, or
- VCE study scores, and
- a personal statement outlining motivation to study the course, details of personal circumstances
Applicants with a vocational education and training (VET) study
Applicants are eligible for admission if they have satisfactorily completed a one-year VET (Vocational Education Training) Australian Qualifications Framework accredited award at Diploma or above. Applicants must also meet any pre-requisites prescribed for the course.
Applications with Work and Life Experience
1. Requirements for applicants who did not complete Year 12:
Applicants under this category will be assessed on a case by case basis on one or more of the following:
- Substantial relevant work experience that demonstrates that the applicant has satisfied the entry requirements for the course, or
- Completion of any relevant non-formal courses, and
- A personal statement outlining your motivation to study the course and details of personal circumstances including your life and work experience. Applicants should provide any aspect of their personal history that may support their application, including community service, work experience, and achievements.
2. Requirements for applicants who completed Year 12 more than two years ago:
Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.
Applicants with Bridging and enabling course
Applicants are eligible for admission if they have satisfactorily completed a Foundation Studies program offered by a university, a TAFE or a private provider accredited as compliant with the Australian National Standards for Foundation Programs.
Additional Information
Aboriginal and Torres Strait Islander people
Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.
Domestic applicants with overseas qualifications
Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.
The Admissions Officer at MIT will then assess whether the qualification is suitable for entry into that course according to the course entry requirements.
English Language Requirements
Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
Applicants with the following qualifications/English Language Tests may satisfy English requirements.
First Language English
If you completed Senior Secondary or Tertiary studies from a country where English is the first language.
Independent English Language Test Score
You need to achieve the minimum scores as shown below.
| IELTS Academic | TOFEL ibt | PTE Academic | Cambridge CAE |
|---|---|---|---|
| Overall score 6.0 (no band less than 5.5) | Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20 | Overall score 50 with (no score less than 46) | CAE Score of 169 ( no band less than 162) |
MIT English Language Placement Test
You may sit for an MIT English Language Placement Test. Students who achieve an overall score of 160 in the test will satisfy English language requirements for undergraduate courses.
Pathways
If you do not meet our entry requirements, you may be able to gain entry to this course by completing Foundation Studies or Diploma programs offered by a university, a TAFE or a private provider accredited as compliant with the Australian National Standards for Foundation Programs.
TAFE/VET Diploma and Advanced graduates may be eligible to apply for Credit Transfer. You can get up to one-year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma
Credit Transfer
Credit transfer provide students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of Prior Learning
Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
Study now, pay later - with FEE-HELP
Students studying at MIT may be eligible for FEE-HELP. FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees. An eligible person may borrow up to the FEE-HELP limit to pay tuition fees over their lifetime.
For further information about FEE-HELP, click here or visit studyassist.gov.au
Tuition Fees
For 2019-20 fee information visit mit.edu.au/study-with-us/tuition-fees.
Additional Fee
It is mandatory for awarding of the Bachelor of Networking degree that the student undertake the final year project units: BN301 Industry Based Project 1 and BN304 Industry Based Project 2. If a third party is required to find a project for the student, the student will incur a fee. The industry based project is designed to provide students with real world experience, working for an industry client on a project focussed within their discipline of study.
Financial Assistance
Youth and student allowances
For details on Youth Allowance, Austudy and ABSTUDY, visit humanservices.gov.au
Where to get further information
- Tertiary Education Quality Standards Agency (TEQSA) (https://www.teqsa.gov.au)
- Quality Indicators for Teaching and Learning (QILT) (https://www.qilt.edu.au)
- Australian Qualifications Framework (https://www.aqf.edu.au)
Industry Experience
It is mandatory for awarding of the Bachelor of Business degree that the student undertake the final trimester BB330 Industry Based Capstone Project unit. If a third party is required to find a project for the student, the student will incur a fee (currently $330). The industry based project is designed to provide students with real world experience, working for an industry client on a project focussed within their discipline of study.
Before applying, ensure that you complete your application accurately, answer relevant questions and attach your academic and other supporting documents.
You must determine whether you meet prerequisites. See the relevant course information page for more information on prerequisites.
- Certified copies of your academic documents (e.g., Year 12 study score, transcript, certificate/s)
- Evidence of English language skills (if you completed studies from a non-English speaking country)
- Employment related documents e.g. employment certificate, reference letter, resume(where applicable)
- Any relevant professional/personal development course certificates
- Personal Statement (where applicable)
- Bio-data page of your passport or birth certificate or citizenship
For information on key dates for applying and receiving offers for courses through VTAC, visit VTAC website
How to Apply?
Learn more about whole of institution set here.
Current Year 12 Students
If you are a current year 12 student, you must apply through VTAC.
Apply Through VTACNon-current Year 12 Students
If you are a non-current year 12 student, you may apply directly to MIT.
Apply Direct Now
What to do after you have applied
The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.
Depending on your application method, if your application is successful, you will receive:
- Offer through your VTAC account if you applied through VTAC
- Offer by email if you applied directly to MIT
How to accept your offer
Whether you received direct offer or VTAC offer, you will need to attend the offer acceptance and enrolment date specified in your offer to accept your offer and enrol in units.
Deferment of offer
You can defer up to 12 months. If you wish to defer studies, you must do so before the offer acceptance and enrollment date specified in your offer letter.
Download the Deferral Form here
For more indormation, call (03) 8600 6700 or email enquiries@mit.edu.au
About the course
Digital marketing skills are in serious demand. Brands are putting more of a focus on digital marketing than ever before and the job market is booming.
Gear yourself up for a successful career with the new MIT Bachelor of Business, Major in Digital Marketing.
The course covers the whole digital marketing spectrum, including creating digital marketing strategies, search marketing (SEO and SEM), web analytics, gamification, digital content creation, user experience (UX), email and mobile marketing, social media, and online digital consumers.
This hands-on course arms you with the knowledge and practical skills in digital marketing to have a positive impact on revenue and apply learnings to everyday marketing operations.
MIT School of Business gives you the skills and accreditations future employers are looking for.
Change your world with Capstone Project
As part of Bachelor of Business (Major in Digital Marketing) degree, you will have access to MIT's Capstone Project unit:
MIT’s School of Business has designed this unit to provide you with real world, experience, working for an industry client. The Industry Experience unit will require you to undertake project work for 150 hours in the trimester. The unit will provide you with 'Work-ready' industry knowledge. You will work with the Industry client in the field of Digital Marketing through analysis, design, development and implementation using Project Management tools. You will tackle real world complex problems with technical and creative skills.
Our past students have worked on capstone project such as:
- OH&S - Development of Market Segmentation and Analysis for an OH&S App
- Ride-share - Development of three statement Forecast based Financial Model for a ride-share company
- Environment - Pricing Model Analysis and Research for HR Payroll System for a Green Project
- Sanitation - Development of Marketing Plan and Digital Marketing Strategy for an environmentally sustainable Sanitation Project
- Education - Digital Marketing Strategy Development for International Students Well-being project
- Travel - Research / Integration of CRM for travel industry
As an MIT student, you will have access to the state-of-the-art labs and facilities. All MIT’s labs are equipped with the latest software to hone your skill. You will also get access to MIT’s Library of the latest books/ eBooks and hundreds of online Academic publications that will keep you knowledgeable of the latest and greatest. With 24 hour digital access, you are never too far away from the latest news and journals in the academic/research space.
Learn from experts
Our school attracts some of the best minds in the Business Field, Corporate Governance expert Associate Professor Monica Jurin, and Capital Markets Expert Dr. Jingjing (Justine) Wang.
| Level | Higher Degree Course (Undergraduate) |
| Approval Status | This course is approved by TEQSA under the Higher Education Standards Framework. |
| Australian Quality Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7 |
Overview
| CRICOS Course Code | 067439D (VIC) 072668D (NSW) |
| Duration | 3 Years (6 Trimesters) Full-Time |
| Intake | March, July, November |
| Campus | Melbourne (City) Sydney (City) |
| Study mode | On Campus |
Job Prospects
Strong
1346
Average Weekly Pay*
* Based on Advertising and Marketing Professionals job outlook published at joboutlook.gov.au
Course Details
The Bachelor of Business major in digital marketing course comprises: common core units, a major stream of marketing and elective units. In order to graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points and full-time students undertake 4 units per semester.
Year 1
Semester 1
Year 2
Semester 3
Semester 4
- BK213 Services Marketing
- BK214 Integrated Marketing Communications
- BK217 Social Media, Video and Search Marketing
- School of Business Elective 1
Year 3
Semester 5
- BK301 Brand Strategy
- BK307 Designing the User Experience
- BK317 Product Innovation and Commercialisation
- School of Business Elective 2
Semester 6
- School of Business Elective 3
- School of Business Elective 4
- BK318 Digital Marketing Strategy and Planning
- BB330 Industry Based Capstone Project*
Electives
*Industry Experience
It is mandatory for awarding of the Bachelor of Business degree that the student undertake the final trimester BB330 Industry Based Capstone Project unit. If a third party is required to find a project for the student, the student will incur a fee (currently $330). The industry based project is designed to provide students with real world experience, working for an industry client on a project focussed within their discipline of study.
Some remarks:
- The program is available each intake but note that some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every Trimester, and changes in program structure occur from time to time.
Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
Learning Outcomes
The Bachelor of Business major in Digital Marketing aims to provide graduates who will:
- Possess a well-developed awareness of professional practice in the context of digital marketing.
- Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
- Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
- Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
- Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
- Employ professional digital marketing skills responsibly and respectfully in a global environment.
- Possess the awareness of ethical practice in the personal, political and professional contexts of society.
- Possess the skills to behave ethically in personal and professional contexts.
- Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
- Demonstrate digital literacy and production skills across a range of media and media texts
AQF Level 7
| Summary: | Graduates at this level will have broad knowledge and skills for professional work and/or further learning. |
| Knowledge: | Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1] |
| Skills: | Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
|
| Application of knowledge and skills: | Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
|
Career opportunities for graduates of Bachelor of Business (Major in Digital Marketing) include:
- Digital marketing manager
- Marketing manager
- Brand manager
- Marketing campaign analyst
- Search Engine Optimisation (SEO) manager
- Social media marketing specialist
- Digital Data Analyst
- Project consultant
- Brand strategist
- Advertising consultant
- Digital Production Coordinator
- Account Director
Entry Requirement
| Minimum requirements: | Successful completion of Year 12 or equivalent |
| Pre-requisite: | None |
International Students - English Language Requirement
| English language Proficiency tests | Results Required |
| IELTS (Academic) | Overall score 6.0 (no band less than 5.5) or equivalent |
Industry Experience
It is mandatory for awarding of the Bachelor of Business degree that the student undertake the final trimester BB330 Industry Based Capstone Project unit. If a third party is required to find a project for the student, the student will incur a fee (currently $330). The industry based project is designed to provide students with real world experience, working for an industry client on a project focussed within their discipline of study.
How to Apply?
If you are not in Australia
All International students who are not in Australia must apply through our registered agents.
Find a registered agent in your countryIf you are in Australia
All International students who are currently in Australia may apply directly to MIT.
Apply Direct Now
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Even though MIT endeavours to provide correct information, this information may change throughout the year. You are strongly advised to verify the accuracy of this information with the relevant schools before making a decision.