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Bachelor of Business - Major in Digital Marketing
| I am a(n) | Domestic student | International Student |
I am a(n)
| Domestic student | |
| International Student |
AQF Level
Level 7
Duration
3 Years (6 Trimesters) Full-Time or Equivalent Part-Time
Location
Melbourne & Sydney Campus
VTAC Code
9470194732 (DFP) 9470194733 (IFP)
UAC Code
570110
Intake
March, July, November
| AQF Level Level 7 | |
| Duration 3 Years (6 Trimesters) Full-Time or Equivalent Part-Time | |
| Location Melbourne & Sydney Campus | |
| VTAC Code 9470194732 (DFP) 9470194733 (IFP) | |
| UAC Code 570110 | |
| Intake March, July, November |
The Bachelor of Business is designed to prepare graduates for entering the workforce in entry-level positions in the professions of accounting, management, marketing, digital marketing, and beyond. An introduction to each key field of business through the core units in the first year allows students to make a more informed decision when choosing a major study in the second year of the course.
The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Digital marketing skills are in serious demand. Brands are putting more of a focus on digital marketing than ever before, and the job market is booming.
The course covers the whole digital marketing spectrum, including creating digital marketing strategies, search marketing (SEO and SEM), web analytics, gamification, digital content creation, user experience (UX), email and mobile marketing, social media, and online digital consumers.
This hands-on course arms you with the knowledge and practical skills in digital marketing to have a positive impact on revenue and apply learnings to everyday marketing operations.
The Bachelor of Business major in Digital Marketing comprises common core units, a major stream of digital marketing and elective units. To graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points, and full-time students undertake four units per trimester.
Year 1
Trimester 1
Year 2
Trimester 3
Trimester 4
- BK213 Services Marketing
- BK214 Integrated Marketing Communications
- BK217 Social Media, Video and Search Marketing
- School of Business Elective 1
Year 3
Trimester 5
- BK301 Brand Strategy
- BK307 Designing the User Experience
- BK317 Product Innovation and Commercialisation
- School of Business Elective 2
Trimester 6
- School of Business Elective 3
- School of Business Elective 4
- BK318 Digital Marketing Strategy and Planning
- BB330 Industry Based Capstone Project*
Electives
*Industry Experience
It is mandatory for awarding of the Bachelor of Business degree that the student undertake the final trimester BB330 Industry Based Capstone Project unit. If a third party is required to find a project for the student, the student will incur a fee (currently $330). The industry based project is designed to provide students with real world experience, working for an industry client on a project focussed within their discipline of study.
Some remarks:
- The program is available each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every trimester, and changes in program structure occur from time to time.
Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
Learning Outcomes
The Bachelor of Business major in Digital Marketing aims to provide graduates who will:
- Possess a well-developed awareness of professional practice in the context of digital marketing.
- Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
- Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
- Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
- Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
- Employ professional digital marketing skills responsibly and respectfully in a global environment.
- Possess the awareness of ethical practice in the personal, political and professional contexts of society.
- Possess the skills to behave ethically in personal and professional contexts.
- Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
- Demonstrate digital literacy and production skills across a range of media and media texts
AQF Level 7
| Summary: | Graduates at this level will have broad knowledge and skills for professional work and/or further learning. |
| Knowledge: | Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1] |
| Skills: | Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
|
| Application of knowledge and skills: | Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
|
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Industry-based Capstone Projects
The Bachelor of Business major in Digital Marketing students are required to undertake BB330 - Industry Based Capstone Project.
The industry-based project is designed to provide students with real-world experience. The Industry Experience unit will require you to undertake project work for 150 hours in the trimester.
You will work with the Industry client in the field of Digital Marketing through analysis, design, development, and implementation using Project Management tools. You will tackle complex problems with technical and creative skills.
You will be provided with Personal Development sessions to help source and execute the project. If a third party is required to find a project, you will incur a fee. Indicative fee is $350 plus GST.
Our past students have worked on the capstone project, such as:
- OH&S - Development of Market Segmentation and Analysis for an OH&S App
- Ride-share - Development of three statement Forecast based Financial Model for a ride-share company
- Environment - Pricing Model Analysis and Research for HR Payroll System for a Green Project
- Sanitation - Development of Marketing Plan and Digital Marketing Strategy for an environmentally sustainable Sanitation Project
- Education - Digital Marketing Strategy Development for International Students Well-being project
- Travel - Research / Integration of CRM for the travel industry
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Accreditation
The Bachelor of Business (Digital Marketing major) is accredited by the Australian Marketing Institute (http://www.ami.org.au/iMIS15/AMI/).
Entry Requirements
- Applicants must meet the academic entry requirements including pre-requisites for their chosen course, and
- Applicants must meet the minimum English language requirement for their chosen course, and
- Applicants must be 18 years of age as at the commencement date of their chosen course or unit.
Special Admission Criteria for Year 12 graduates from 2020 - adjusted due to impact of COVID-19
- Successful completion of your Victorian Certificate of Education (VCE) or the equivalent in your state or territory, or
- Successful completion of the International Baccalaureate.
Pre-requisites: Units 1 and 2: Satisfactory score in any English in VCE or equivalent
Entry requirements for Year 12 graduates from 2019 and 2018
- Successful completion of your Victorian Certificate of Education (VCE) or the equivalent in your state or territory, or
- Successful completion of the International Baccalaureate.
Pre-requisites: Units 3 and 4: a study score of at least 20 in any English in VCE or equivalent
Recommended: a study score of at least 20 in any Mathematics in VCE or equivalent
(including applicants with higher education study, applicants with a vocational education and training (VET) study, applicants with a Bridging and enabling course and applicants with work and life experience)
Non-year 12 Pre-requisite
Compulsory: As for Year 12 or equivalent.
Applicants with higher education study
Applicants are eligible for admission if they have satisfactorily completed at least six months of full-time equivalent study at a recognised Higher Education institution or provider.
Applicants who do not meet this requirement will be assessed on a case by case basis, on their previous academic history, which may include their:
- Recent higher education study results, or
- VCE study scores, and
- a personal statement outlining motivation to study the course, details of personal circumstances
Applicants with vocational education and training (VET) study
Applicants are eligible for admission if they have satisfactorily completed a one-year VET (Vocational Education Training) Australian Qualifications Framework accredited award at Diploma or above. Applicants must also meet any pre-requisites prescribed for the course.
Applications with Work and Life Experience
1. Requirements for applicants who did not complete Year 12:
Applicants under this category will be assessed on a case by case basis on one or more of the following:
- Substantial relevant work experience that demonstrates that the applicant has satisfied the entry requirements for the course, or
- Completion of any relevant non-formal courses, and
- A personal statement outlining your motivation to study the course and details of personal circumstances, including your life and work experience. Applicants should provide any aspect of their personal history that may support their application, including community service, work experience, and achievements.
2. Requirements for applicants who completed Year 12 more than two years ago:
Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.
Applicants with Bridging and enabling course
Applicants are eligible for admission if they have satisfactorily completed a Foundation Studies program offered by a university, a TAFE or a private provider accredited as compliant with the Australian National Standards for Foundation Programs.
Additional Information
Aboriginal and Torres Strait Islander people
Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.
Domestic applicants with overseas qualifications
Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.
The Admissions Officer at MIT will then assess whether the qualification is suitable for entry into that course according to the course entry requirements.
English Language Requirements
Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
Applicants with the following qualifications/English Language Tests may satisfy English requirements.
First Language English
If you completed Senior Secondary or Tertiary studies from a country where English is the first language.
Independent English Language Test Score
You need to achieve the minimum scores, as shown below.
| IELTS Academic | TOFEL ibt | PTE Academic | Cambridge CAE |
|---|---|---|---|
| Overall score 6.0 (no band less than 5.5) | Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20 | Overall score 50 with (no score less than 46) | CAE score of 169 ( no band less than 162) |
MIT English Language Placement Test
You may sit for an MIT English Language Placement Test. Students who achieve an overall score of 160 in the test will satisfy English language requirements for undergraduate courses.
Pathways
If you do not meet our entry requirements, you may be able to gain entry to this course by completing Foundation Studies or Diploma programs offered by a university, a TAFE or a private provider accredited as compliant with the Australian National Standards for Foundation Programs.
TAFE/VET Diploma and Advanced Diploma graduates may be eligible to apply for Credit Transfer. You can get up to one-year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma.
Credit Transfer
Credit transfer provides students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of Prior Learning
Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
Study now, pay later - with FEE-HELP
Students studying at MIT may be eligible for FEE-HELP. FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees. An eligible person may borrow up to the FEE-HELP limit to pay tuition fees over their lifetime.
For further information about FEE-HELP, click here or visit studyassist.gov.au
Tuition Fees
For 2020-21 fee information visit Tuition Fee page.
Financial Assistance
Youth and student allowances
For details on Youth Allowance, Austudy and ABSTUDY, visit humanservices.gov.au
Where to get further information
- Tertiary Education Quality Standards Agency (TEQSA) (https://www.teqsa.gov.au)
- Quality Indicators for Teaching and Learning (QILT) (https://www.qilt.edu.au)
- Australian Qualifications Framework (https://www.aqf.edu.au)
Before applying, ensure that you complete your application accurately, answer relevant questions and attach your academic and other supporting documents.
You must determine whether you meet prerequisites. See the relevant course information page for more information on prerequisites.
- Certified copies of your academic documents (e.g., Year 12 study score, transcript, certificate/s)
- Evidence of English language skills (if you completed studies from a non-English speaking country)
- Employment-related documents, e.g. employment certificate, reference letter, resume(where applicable)
- Any relevant professional/personal development course certificates
- Personal Statement (where applicable)
- Bio-data page of your passport or birth certificate or citizenship
For information on key dates for applying and receiving offers for courses through VTAC, visit VTAC website
How to Apply?
Learn more about whole of institution set here.
Current Year 12 Students (VIC)
If you are a current year 12 student, you must apply through VTAC.
Current Year 12 Students (NSW)
If you are a current year 12 student from NSW, you may apply directly to MIT Sydney.
Non-current Year 12 Students
If you are a non-current year 12 student, you may apply directly to MIT.
What to do after you have applied
The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.
Depending on your application method, if your application is successful, you will receive:
- Offer through your VTAC account if you applied through VTAC
- Offer by email if you applied directly to MIT
How to accept your offer
Whether you received a direct offer or VTAC offer, you will need to attend the Offer acceptance and Enrolment on the date specified in your offer to accept your offer and enrol in units.
Deferment of offer
You can defer up to 12 months. If you wish to defer studies, you must do so before the offer acceptance and enrolment date specified in your offer letter.
Download the Deferral Form here
For more information, call (03) 8600 6700 or email enquiries@mit.edu.au
Student Profile for Bachelor of Business
The table below gives an indication of the peer cohort for new students at the Melbourne Institute of Technology. It provides data on students that commenced Bachelor of Business in the academic year 2020, including those admitted through all offer rounds, across both Melbourne and Sydney Campus, and international students studying Bachelor of Business at Melbourne Institute of Technology.
Applicant background |
| (A) Past higher education study (includes a bridging or enabling course) Number of students: 37 Percentage of all students: 26.62% |
| (B) Past vocational education and training (VET) study Number of students: L/N Percentage of all students: L/N |
(C) Recent secondary education
|
| (D) Work and life experience (Admitted on the basis of previous achievement other than the above) Number of students: L/N Percentage of all students: L/N |
| International Students Number of students: 99 Percentage of all students: 71.22% |
| All Students Number of students: 139 Percentage of all students: 100.00% |
Applicant background | Full year intake [2020] | |
Number of students | Percentage of all students | |
(A) Past higher education study
| 37 | 26.62% |
| (B) Past vocational education and training (VET) study | L/N | L/N |
| (C) Recent secondary education | ||
| ‐ | ‐ |
| ‐ | ‐ |
| 100 | 71.94% |
(D) Work and life experience
| L/N | L/N |
| International Students | 99 | 71.22% |
| All Students | 139 | 100.0% |
Notes:
- L/N - Low numbers: the number of students is less than 5.
- N/A - Data not available for this item.
- N/P - Data not published for this item.
For institute level student profile, click here.
The Bachelor of Business is designed to prepare graduates for entering the workforce in entry-level positions in the professions of accounting, management, marketing, digital marketing, and beyond. An introduction to each key field of business through the core units in the first year allows students to make a more informed decision when choosing a major study in the second year of the course.
The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Industry-based Capstone Projects
The Bachelor of Business major in Digital Marketing students are required to undertake BB330 - Industry Based Capstone Project.
The industry-based project is designed to provide students with real-world experience. The Industry Experience unit will require you to undertake project work for 150 hours in the trimester.
You will work with the Industry client in the field of Digital Marketing through analysis, design, development, and implementation using Project Management tools. You will tackle complex problems with technical and creative skills.
You will be provided with Personal Development sessions to help source and execute the project. If a third party is required to find a project, you will incur a fee. Indicative fee is $350 plus GST.
Our past students have worked on the capstone project, such as:
- OH&S - Development of Market Segmentation and Analysis for an OH&S App
- Ride-share - Development of three statement Forecast based Financial Model for a ride-share company
- Environment - Pricing Model Analysis and Research for HR Payroll System for a Green Project
- Sanitation - Development of Marketing Plan and Digital Marketing Strategy for an environmentally sustainable Sanitation Project
- Education - Digital Marketing Strategy Development for International Students Well-being project
- Travel - Research / Integration of CRM for the travel industry
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Accreditation
The Bachelor of Business (Digital Marketing major) is accredited by the Australian Marketing Institute (http://www.ami.org.au/iMIS15/AMI/).
Digital marketing skills are in serious demand. Brands are putting more of a focus on digital marketing than ever before, and the job market is booming.
The course covers the whole digital marketing spectrum, including creating digital marketing strategies, search marketing (SEO and SEM), web analytics, gamification, digital content creation, user experience (UX), email and mobile marketing, social media, and online digital consumers.
This hands-on course arms you with the knowledge and practical skills in digital marketing to have a positive impact on revenue and apply learnings to everyday marketing operations.
The Bachelor of Business major in Digital Marketing comprises common core units, a major stream of digital marketing and elective units. To graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points, and full-time students undertake four units per trimester.
Year 1
Trimester 1
Year 2
Trimester 3
Trimester 4
- BK213 Services Marketing
- BK214 Integrated Marketing Communications
- BK217 Social Media, Video and Search Marketing
- School of Business Elective 1
Year 3
Trimester 5
- BK301 Brand Strategy
- BK307 Designing the User Experience
- BK317 Product Innovation and Commercialisation
- School of Business Elective 2
Trimester 6
- School of Business Elective 3
- School of Business Elective 4
- BK318 Digital Marketing Strategy and Planning
- BB330 Industry Based Capstone Project*
Electives
*Industry Experience
It is mandatory for awarding of the Bachelor of Business degree that the student undertake the final trimester BB330 Industry Based Capstone Project unit. If a third party is required to find a project for the student, the student will incur a fee (currently $330). The industry based project is designed to provide students with real world experience, working for an industry client on a project focussed within their discipline of study.
Some remarks:
- The program is available each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every trimester, and changes in program structure occur from time to time.
Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
Learning Outcomes
The Bachelor of Business major in Digital Marketing aims to provide graduates who will:
- Possess a well-developed awareness of professional practice in the context of digital marketing.
- Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
- Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
- Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
- Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
- Employ professional digital marketing skills responsibly and respectfully in a global environment.
- Possess the awareness of ethical practice in the personal, political and professional contexts of society.
- Possess the skills to behave ethically in personal and professional contexts.
- Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
- Demonstrate digital literacy and production skills across a range of media and media texts
AQF Level 7
| Summary: | Graduates at this level will have broad knowledge and skills for professional work and/or further learning. |
| Knowledge: | Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1] |
| Skills: | Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
|
| Application of knowledge and skills: | Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
|
Accreditation
The Bachelor of Business (Digital Marketing major) is accredited by the Australian Marketing Institute (http://www.ami.org.au/iMIS15/AMI/).
Entry Requirements
- Applicants must meet the academic entry requirements including pre-requisites for their chosen course, and
- Applicants must meet the minimum English language requirement for their chosen course, and
- Applicants must be 18 years of age as at the commencement date of their chosen course or unit.
Special Admission Criteria for Year 12 graduates from 2020 - adjusted due to impact of COVID-19
- Successful completion of your Victorian Certificate of Education (VCE) or the equivalent in your state or territory, or
- Successful completion of the International Baccalaureate.
Pre-requisites: Units 1 and 2: Satisfactory score in any English in VCE or equivalent
Entry requirements for Year 12 graduates from 2019 and 2018
- Successful completion of your Victorian Certificate of Education (VCE) or the equivalent in your state or territory, or
- Successful completion of the International Baccalaureate.
Pre-requisites: Units 3 and 4: a study score of at least 20 in any English in VCE or equivalent
Recommended: a study score of at least 20 in any Mathematics in VCE or equivalent
(including applicants with higher education study, applicants with a vocational education and training (VET) study, applicants with a Bridging and enabling course and applicants with work and life experience)
Non-year 12 Pre-requisite
Compulsory: As for Year 12 or equivalent.
Applicants with higher education study
Applicants are eligible for admission if they have satisfactorily completed at least six months of full-time equivalent study at a recognised Higher Education institution or provider.
Applicants who do not meet this requirement will be assessed on a case by case basis, on their previous academic history, which may include their:
- Recent higher education study results, or
- VCE study scores, and
- a personal statement outlining motivation to study the course, details of personal circumstances
Applicants with vocational education and training (VET) study
Applicants are eligible for admission if they have satisfactorily completed a one-year VET (Vocational Education Training) Australian Qualifications Framework accredited award at Diploma or above. Applicants must also meet any pre-requisites prescribed for the course.
Applications with Work and Life Experience
1. Requirements for applicants who did not complete Year 12:
Applicants under this category will be assessed on a case by case basis on one or more of the following:
- Substantial relevant work experience that demonstrates that the applicant has satisfied the entry requirements for the course, or
- Completion of any relevant non-formal courses, and
- A personal statement outlining your motivation to study the course and details of personal circumstances, including your life and work experience. Applicants should provide any aspect of their personal history that may support their application, including community service, work experience, and achievements.
2. Requirements for applicants who completed Year 12 more than two years ago:
Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.
Applicants with Bridging and enabling course
Applicants are eligible for admission if they have satisfactorily completed a Foundation Studies program offered by a university, a TAFE or a private provider accredited as compliant with the Australian National Standards for Foundation Programs.
Additional Information
Aboriginal and Torres Strait Islander people
Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.
Domestic applicants with overseas qualifications
Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.
The Admissions Officer at MIT will then assess whether the qualification is suitable for entry into that course according to the course entry requirements.
English Language Requirements
Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
Applicants with the following qualifications/English Language Tests may satisfy English requirements.
First Language English
If you completed Senior Secondary or Tertiary studies from a country where English is the first language.
Independent English Language Test Score
You need to achieve the minimum scores, as shown below.
| IELTS Academic | TOFEL ibt | PTE Academic | Cambridge CAE |
|---|---|---|---|
| Overall score 6.0 (no band less than 5.5) | Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20 | Overall score 50 with (no score less than 46) | CAE score of 169 ( no band less than 162) |
MIT English Language Placement Test
You may sit for an MIT English Language Placement Test. Students who achieve an overall score of 160 in the test will satisfy English language requirements for undergraduate courses.
Pathways
If you do not meet our entry requirements, you may be able to gain entry to this course by completing Foundation Studies or Diploma programs offered by a university, a TAFE or a private provider accredited as compliant with the Australian National Standards for Foundation Programs.
TAFE/VET Diploma and Advanced Diploma graduates may be eligible to apply for Credit Transfer. You can get up to one-year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma.
Credit Transfer
Credit transfer provides students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of Prior Learning
Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
Study now, pay later - with FEE-HELP
Students studying at MIT may be eligible for FEE-HELP. FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees. An eligible person may borrow up to the FEE-HELP limit to pay tuition fees over their lifetime.
For further information about FEE-HELP, click here or visit studyassist.gov.au
Tuition Fees
For 2020-21 fee information visit Tuition Fee page.
Financial Assistance
Youth and student allowances
For details on Youth Allowance, Austudy and ABSTUDY, visit humanservices.gov.au
Where to get further information
- Tertiary Education Quality Standards Agency (TEQSA) (https://www.teqsa.gov.au)
- Quality Indicators for Teaching and Learning (QILT) (https://www.qilt.edu.au)
- Australian Qualifications Framework (https://www.aqf.edu.au)
Preparing Your Application
Before applying, ensure that you complete your application accurately, answer relevant questions and attach your academic and other supporting documents.
You must determine whether you meet prerequisites. See the relevant course information page for more information on prerequisites.
- Certified copies of your academic documents (e.g., Year 12 study score, transcript, certificate/s)
- Evidence of English language skills (if you completed studies from a non-English speaking country)
- Employment-related documents, e.g. employment certificate, reference letter, resume(where applicable)
- Any relevant professional/personal development course certificates
- Personal Statement (where applicable)
- Bio-data page of your passport or birth certificate or citizenship
For information on key dates for applying and receiving offers for courses through VTAC, visit VTAC website
How to Apply?
Learn more about whole of institution set here.
Current Year 12 Students (VIC)
If you are a current year 12 student, you must apply through VTAC.
Current Year 12 Students (NSW)
If you are a current year 12 student from NSW, you may apply directly to MIT Sydney.
Non-current Year 12 Students
If you are a non-current year 12 student, you may apply directly to MIT.
What to do after you have applied
The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.
Depending on your application method, if your application is successful, you will receive:
- Offer through your VTAC account if you applied through VTAC
- Offer by email if you applied directly to MIT
How to accept your offer
Whether you received a direct offer or VTAC offer, you will need to attend the Offer acceptance and Enrolment on the date specified in your offer to accept your offer and enrol in units.
Deferment of offer
You can defer up to 12 months. If you wish to defer studies, you must do so before the offer acceptance and enrolment date specified in your offer letter.
Download the Deferral Form here
For more information, call (03) 8600 6700 or email enquiries@mit.edu.au
Student Profile for Bachelor of Business
The table below gives an indication of the peer cohort for new students at the Melbourne Institute of Technology. It provides data on students that commenced Bachelor of Business in the academic year 2020, including those admitted through all offer rounds, across both Melbourne and Sydney Campus, and international students studying Bachelor of Business at Melbourne Institute of Technology.
Applicant background |
| (A) Past higher education study (includes a bridging or enabling course) Number of students: 37 Percentage of all students: 26.62% |
| (B) Past vocational education and training (VET) study Number of students: L/N Percentage of all students: L/N |
(C) Recent secondary education
|
| (D) Work and life experience (Admitted on the basis of previous achievement other than the above) Number of students: L/N Percentage of all students: L/N |
| International Students Number of students: 99 Percentage of all students: 71.22% |
| All Students Number of students: 139 Percentage of all students: 100.00% |
Applicant background | Full year intake [2020] | |
Number of students | Percentage of all students | |
(A) Past higher education study
| 37 | 26.62% |
| (B) Past vocational education and training (VET) study | L/N | L/N |
| (C) Recent secondary education | ||
| ‐ | ‐ |
| ‐ | ‐ |
| 100 | 71.94% |
(D) Work and life experience
| L/N | L/N |
| International Students | 99 | 71.22% |
| All Students | 139 | 100.0% |
Notes:
- L/N - Low numbers: the number of students is less than 5.
- N/A - Data not available for this item.
- N/P - Data not published for this item.
For institute level student profile, click here.
AQF Level
Level 7
Duration
3 Years (6 Trimesters) Full-Time
Location
Melbourne & Sydney Campus
CRICOS Code
067439D (VIC)
072668D (NSW)
Intake
March, July, November
| AQF Level Level 7 | |
| Duration 3 Years (6 Trimesters) Full-Time | |
| Location Melbourne & Sydney Campus | |
| CRICOS Code 067439D (VIC) 072668D (NSW) | |
| Intake March, July, November |
- Overview
- Major Details
- Industry-Based Capstone Projects
- Accreditation
- Career Opportunities
- Entry Requirements
- Apply Now
The Bachelor of Business is designed to prepare graduates for entering the workforce in entry-level positions in the professions of accounting, management, marketing, digital marketing, and beyond. An introduction to each key field of business through the core units in the first year allows students to make a more informed decision when choosing a major study in the second year of the course.
The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Digital marketing skills are in serious demand. Brands are putting more of a focus on digital marketing than ever before, and the job market is booming.
The course covers the whole digital marketing spectrum, including creating digital marketing strategies, search marketing (SEO and SEM), web analytics, gamification, digital content creation, user experience (UX), email and mobile marketing, social media, and online digital consumers.
This hands-on course arms you with the knowledge and practical skills in digital marketing to have a positive impact on revenue and apply learnings to everyday marketing operations.
The Bachelor of Business major in Digital Marketing comprises common core units, a major stream of digital marketing and elective units. To graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points, and full-time students undertake four units per trimester.
Year 1
Trimester 1
Year 2
Trimester 3
Trimester 4
- BK213 Services Marketing
- BK214 Integrated Marketing Communications
- BK217 Social Media, Video and Search Marketing
- School of Business Elective 1
Year 3
Trimester 5
- BK301 Brand Strategy
- BK307 Designing the User Experience
- BK317 Product Innovation and Commercialisation
- School of Business Elective 2
Trimester 6
- School of Business Elective 3
- School of Business Elective 4
- BK318 Digital Marketing Strategy and Planning
- BB330 Industry Based Capstone Project*
Electives
*Industry Experience
It is mandatory for awarding of the Bachelor of Business degree that the student undertake the final trimester BB330 Industry Based Capstone Project unit. If a third party is required to find a project for the student, the student will incur a fee (currently $330). The industry based project is designed to provide students with real world experience, working for an industry client on a project focussed within their discipline of study.
Some remarks:
- The program is available each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every trimester, and changes in program structure occur from time to time.
Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
Learning Outcomes
The Bachelor of Business major in Digital Marketing aims to provide graduates who will:
- Possess a well-developed awareness of professional practice in the context of digital marketing.
- Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
- Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
- Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
- Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
- Employ professional digital marketing skills responsibly and respectfully in a global environment.
- Possess the awareness of ethical practice in the personal, political and professional contexts of society.
- Possess the skills to behave ethically in personal and professional contexts.
- Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
- Demonstrate digital literacy and production skills across a range of media and media texts
AQF Level 7
| Summary: | Graduates at this level will have broad knowledge and skills for professional work and/or further learning. |
| Knowledge: | Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1] |
| Skills: | Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
|
| Application of knowledge and skills: | Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
|
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Industry-based Capstone Projects
The Bachelor of Business major in Digital Marketing students are required to undertake BB330 - Industry Based Capstone Project.
The industry-based project is designed to provide students with real-world experience. The Industry Experience unit will require you to undertake project work for 150 hours in the trimester.
You will work with the Industry client in the field of Digital Marketing through analysis, design, development, and implementation using Project Management tools. You will tackle complex problems with technical and creative skills.
You will be provided with Personal Development sessions to help source and execute the project. If a third party is required to find a project, you will incur a fee. Indicative fee is $350 plus GST.
Our past students have worked on the capstone project, such as:
- OH&S - Development of Market Segmentation and Analysis for an OH&S App
- Ride-share - Development of three statement Forecast based Financial Model for a ride-share company
- Environment - Pricing Model Analysis and Research for HR Payroll System for a Green Project
- Sanitation - Development of Marketing Plan and Digital Marketing Strategy for an environmentally sustainable Sanitation Project
- Education - Digital Marketing Strategy Development for International Students Well-being project
- Travel - Research / Integration of CRM for the travel industry
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Accreditation
The Bachelor of Business (Digital Marketing major) is accredited by the Australian Marketing Institute (http://www.ami.org.au/iMIS15/AMI/).
Career opportunities for graduates of Bachelor of Business (Major in Digital Marketing) include:
- Digital marketing manager
- Marketing manager
- Brand manager
- Marketing campaign analyst
- Search Engine Optimisation (SEO) manager
- Social media marketing specialist
- Digital Data Analyst
- Project consultant
- Brand strategist
- Advertising consultant
- Digital Production Coordinator
- Account Director
Entry Requirement
| Minimum requirements: | Successful completion of Year 12 or equivalent |
| Pre-requisite: | None |
International Students - English Language Requirement
| English language Proficiency tests | Results Required |
| IELTS (Academic) | Overall score 6.0 (no band less than 5.5) or equivalent |
For further information, see the links below:
How to Apply?
If you are not in Australia
All International students who are not in Australia must apply through our registered agents.
Find a Registered AgentIf you are in Australia
All International students who are currently in Australia may apply directly to MIT.
Apply Direct Now
The Bachelor of Business is designed to prepare graduates for entering the workforce in entry-level positions in the professions of accounting, management, marketing, digital marketing, and beyond. An introduction to each key field of business through the core units in the first year allows students to make a more informed decision when choosing a major study in the second year of the course.
The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Industry-based Capstone Projects
The Bachelor of Business major in Digital Marketing students are required to undertake BB330 - Industry Based Capstone Project.
The industry-based project is designed to provide students with real-world experience. The Industry Experience unit will require you to undertake project work for 150 hours in the trimester.
You will work with the Industry client in the field of Digital Marketing through analysis, design, development, and implementation using Project Management tools. You will tackle complex problems with technical and creative skills.
You will be provided with Personal Development sessions to help source and execute the project. If a third party is required to find a project, you will incur a fee. Indicative fee is $350 plus GST.
Our past students have worked on the capstone project, such as:
- OH&S - Development of Market Segmentation and Analysis for an OH&S App
- Ride-share - Development of three statement Forecast based Financial Model for a ride-share company
- Environment - Pricing Model Analysis and Research for HR Payroll System for a Green Project
- Sanitation - Development of Marketing Plan and Digital Marketing Strategy for an environmentally sustainable Sanitation Project
- Education - Digital Marketing Strategy Development for International Students Well-being project
- Travel - Research / Integration of CRM for the travel industry
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Digital marketing skills are in serious demand. Brands are putting more of a focus on digital marketing than ever before, and the job market is booming.
The course covers the whole digital marketing spectrum, including creating digital marketing strategies, search marketing (SEO and SEM), web analytics, gamification, digital content creation, user experience (UX), email and mobile marketing, social media, and online digital consumers.
This hands-on course arms you with the knowledge and practical skills in digital marketing to have a positive impact on revenue and apply learnings to everyday marketing operations.
The Bachelor of Business major in Digital Marketing comprises common core units, a major stream of digital marketing and elective units. To graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points, and full-time students undertake four units per trimester.
Year 1
Trimester 1
Year 2
Trimester 3
Trimester 4
- BK213 Services Marketing
- BK214 Integrated Marketing Communications
- BK217 Social Media, Video and Search Marketing
- School of Business Elective 1
Year 3
Trimester 5
- BK301 Brand Strategy
- BK307 Designing the User Experience
- BK317 Product Innovation and Commercialisation
- School of Business Elective 2
Trimester 6
- School of Business Elective 3
- School of Business Elective 4
- BK318 Digital Marketing Strategy and Planning
- BB330 Industry Based Capstone Project*
Electives
*Industry Experience
It is mandatory for awarding of the Bachelor of Business degree that the student undertake the final trimester BB330 Industry Based Capstone Project unit. If a third party is required to find a project for the student, the student will incur a fee (currently $330). The industry based project is designed to provide students with real world experience, working for an industry client on a project focussed within their discipline of study.
Some remarks:
- The program is available each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every trimester, and changes in program structure occur from time to time.
Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
Learning Outcomes
The Bachelor of Business major in Digital Marketing aims to provide graduates who will:
- Possess a well-developed awareness of professional practice in the context of digital marketing.
- Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
- Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
- Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
- Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
- Employ professional digital marketing skills responsibly and respectfully in a global environment.
- Possess the awareness of ethical practice in the personal, political and professional contexts of society.
- Possess the skills to behave ethically in personal and professional contexts.
- Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
- Demonstrate digital literacy and production skills across a range of media and media texts
AQF Level 7
| Summary: | Graduates at this level will have broad knowledge and skills for professional work and/or further learning. |
| Knowledge: | Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1] |
| Skills: | Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
|
| Application of knowledge and skills: | Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
|
Accreditation
The Bachelor of Business (Digital Marketing major) is accredited by the Australian Marketing Institute (http://www.ami.org.au/iMIS15/AMI/).
Accreditation
The Bachelor of Business (Digital Marketing major) is accredited by the Australian Marketing Institute (http://www.ami.org.au/iMIS15/AMI/).
Career opportunities for graduates of Bachelor of Business (Major in Digital Marketing) include:
- Digital marketing manager
- Marketing manager
- Brand manager
- Marketing campaign analyst
- Search Engine Optimisation (SEO) manager
- Social media marketing specialist
- Digital Data Analyst
- Project consultant
- Brand strategist
- Advertising consultant
- Digital Production Coordinator
- Account Director
Entry Requirement
| Minimum requirements: | Successful completion of Year 12 or equivalent |
| Pre-requisite: | None |
International Students - English Language Requirement
| English language Proficiency tests | Results Required |
| IELTS (Academic) | Overall score 6.0 (no band less than 5.5) or equivalent |
For further information, see the links below:
How to Apply?
If you are not in Australia
All International students who are not in Australia must apply through our registered agents.
Find a Registered AgentIf you are in Australia
All International students who are currently in Australia may apply directly to MIT.
Apply Direct NowStudent Stories
Got questions?
Our friendly course advisors are ready to help. Call today 1800 648 669.
1800 648 669We’re open Mon – Fri, 9 am – 5 pm, excluding Australian Holidays or you can email us anytime.
Disclaimer
Even though MIT endeavours to provide correct information, this information may change throughout the year. You are strongly advised to verify the accuracy of this information with the relevant schools before making a decision.