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Bachelor of Business - Major in Marketing
Stay up to speed with modern business
Marketing is more than your message. It’s key to how a business reaches its goals. Marketing strategy guides what you sell and how you sell it. A career in marketing is versatile. It’s dynamic and in demand. Marketing graduates from MIT have the skills employers want. Strong communication, strategic knowledge and commercial thinking.
DURATION
3 years (6 trimesters) full-time or equivalent part-time
INTAKES
March, July, November
VTAC CODE
9470194732 (DFP), 9470194733 (IFP)
UAC CODE
570110
LOCATION
Melbourne, Sydney
AQF LEVEL
Level 7
| DURATION 3 years (6 trimesters) full-time or equivalent part-time | |
| INTAKES March, July, November | |
| VTAC CODE 9470194732 (DFP), 9470194733 (IFP) | |
| UAC CODE 570110 | |
| LOCATION Melbourne, Sydney | |
| AQF LEVEL Level 7 |
DURATION
3 years (6 trimesters) Full-Time
INTAKES
March, July, November
CRICOS CODE
067439D, 072668D (NSW)
LOCATION
Melbourne, Sydney
AQF LEVEL
Level 7
| DURATION 3 years (6 trimesters) Full-Time | |
| INTAKES March, July, November | |
| CRICOS CODE 067439D, 072668D (NSW) | |
| LOCATION Melbourne, Sydney | |
| AQF LEVEL Level 7 |
STAY UP TO SPEED WITH MODERN BUSINESS
Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students specialise with a major in Marketing, Digital Marketing, Management or Accounting.
Bachelor of Business - Marketing teaches you essential business principles and how marketing fits into the bigger picture.
The field of marketing is moving rapidly, but the core principles of product, price, place and promotion remain the same. This course gives you a wide angle lens on the landscape and an education that will stay relevant over time.
Learn the art of persuasion. Hone your communication skills. And find out how to deliver strategic marketing campaigns that get results.
THIS COURSE INCLUDES:
THEORY AND PRACTICE
Our learning approach is highly practical. You’ll continually put theory into action. This keeps things exciting and prepares you for the workplace.
CHOOSE YOUR PATH
Choose electives from digital marketing, accounting, or entrepreneurship to create your dream career path.
MARKETING FUNDAMENTALS
Get core skills in market research and principles that last your entire career, no matter what fads come and go.
DEVELOP FRESH THINKING
Learn to think outside the box. Collaborate with students across disciplines in an environment that echoes real life.
A VERSATILE DEGREE
Whether you want to work at a leading firm or be your own boss, marketing is a valuable degree.
IN-DEMAND KNOWLEDGE
Learn to create content, program ads and develop strategies using the latest tools on the market.
THEORY AND PRACTICE
Our learning approach is highly practical. You’ll continually put theory into action. This keeps things exciting and prepares you for the workplace.
CHOOSE YOUR PATH
Choose electives from digital marketing, accounting, or entrepreneurship to create your dream career path.
MARKETING FUNDAMENTALS
Get core skills in market research and principles that last your entire career, no matter what fads come and go.
DEVELOP FRESH THINKING
Learn to think outside the box. Collaborate with students across disciplines in an environment that echoes real life.
A VERSATILE DEGREE
Whether you want to work at a leading firm or be your own boss, marketing is a valuable degree.
IN-DEMAND KNOWLEDGE
Learn to create content, program ads and develop strategies using the latest tools on the market.
CAREER PATHS
A Bachelor of Business - Major in Marketing is a ticket to the industry of your choice. Graduates find entry level jobs in agencies, in-house at large and small organisations.
Career roles include:
- Marketing Specialist
- Market Research Analyst
- Brand manager
- Media Planner
- SEO and SEM Strategist
- Social Media Manager
- Content Marketing Manager
- Writer or Copywriter
- Event planner
- Public Relations
- Communications Strategist
Compare this with Career Paths on the other BBus majors:
COURSE DETAILS
STUDY MARKETING AT MIT
As business becomes increasingly digital, so does marketing. The field is increasingly data-driven. The Bachelor of Business - Major in Marketing course offers a blend of units to help you develop skills in areas including social media marketing, digital marketing, product innovation and commercialisation.
Rapid change is inevitable so we equip you with principles that allow you to analyse new developments. As a smaller, more agile institution Melbourne Institute of Technology is more able to adapt to the market.
This versatile degree will prepare you for a wide range of careers, from marketing strategy, advertising and media planning & buying, to sales, PR, marketing research and analytics.
If you enjoy nurturing relationships, understanding customer behaviour and building brands, this is the course for you.
PROFESSIONAL RECOGNITION AND ACCREDITATION
The Bachelor of Business - Major in Marketing is accredited by the Australian Marketing Institute.
MIT’s courses are accredited by the Tertiary Education Quality and Standards Agency (TEQSA) TEQSA is Australia’s independent national quality assurance and regulatory agency for higher education in Australia.
COURSE STRUCTURE
All students complete general business education in their first year before choosing a specialism.
As you progress through your course, your knowledge will become more focussed on your chosen major field. This is put into action in your final year industry-based project.
A typical course outline might look like:
Trimester 1
Core
Core
Core
Core
Trimester 2
Major stream
Major stream
Major stream
Major stream
Trimester 3
Major stream
Major stream
Major stream
Major stream
Trimester 4
Major stream
Major stream
Major stream
Elective
Trimester 5
Major stream
Major stream
Major stream
Elective
Trimester 6
Major stream
Elective
Elective
Industry project
Four units per trimester is a full time load. All units are the same weight.
COURSE UNITS
Bachelor of Business - Marketing
Common Core Units
- AIM100 Academic Integrity Module
- BB101 Business Communications
- BB103 Management Principles
- BB104 Introductory Accounting
- BB105 Marketing Principles
- BB313 Critical Thinking and Decision Making
- BN110 Information Technology for Users in Organisations (CPA accredited unit)
- BB106 Economic Principles (CPA accredited unit)
- BB107 Commercial Law (CPA accredited unit)
- BB108 Business Statistics (CPA accredited unit)
Major Stream - Marketing
Students are to select from the list of Business Electives. Students must complete the prerequisite/s (if any) prior to undertaking a unit.
- BK202 Consumer Behaviour (Prerequisite(s) BB105 Marketing Principles)
- BK203 Business to Business Marketing (Prerequisite(s) BB105 Marketing Principles)
- BK208 Digital Marketing Foundations (Prerequisite(s) BB105 Marketing Principles & BN110 Information System Fundamentals)
- BK210 Market Research (Prerequisite(s) BB105 Marketing Principles, & BB108 Business Statistics; Co-requisite: BK202 Consumer Behaviour)
- BK213 Services Marketing (Pre- requisite: BB105 Marketing Principles)
- BK214 Integrated Marketing Communications (Prerequisite(s) BK202 Consumer Behaviour)
- BK217 Social Media, Video and Search Marketing [Prerequisite: BK208 Digital Marketing Foundations]
- School of Business Elective 1
- BK306 Strategic Marketing (Prerequisite(s) BK210 Market Research)
- BB313 Critical Thinking and Decision Making
- BK315 International Marketing (Prerequisite(s) BK210 Market Research)
- School of Business Elective 2
- BK317 Product Innovation and Commercialisation (Prerequisite(s) BK202 Consumer Behaviour, BK210 Market Research & BK306 Strategic Marketing)
- BB330 Industry Based Capstone Project* (Prerequisite: must have successfully completed a minimum of 12 units)
Electives
Any Bachelor of Business unit from another specialisation stream may be taken as an elective, subject to meeting pre- and co-requisites. The following units are recommended, however, not all electives may be available in all trimesters:
- BK209 Digital Content Creation and Management [Prerequisite: BB105 & Co-requisite: BK208]
- BK301 Brand Strategy [Prerequisite: BB105]
- BK307 Designing the User Experience [Pre- requisites: BK208]
- BK318 Digital Marketing Strategy and Planning [Prerequisite: BK210 Market Research]
- BB208 Business Ethics and Sustainability [Prerequisite: BB103]
- BB212 Human Resource Development [Prerequisite: BB103]
- BB329 Integrated Strategy. [Prerequisites: BB103, BB104, BB105 & BN110]
- BM202 Organisational Behaviour [Prerequisite: BB103]
- BM203 Project Management [Prerequisite: BB103 & BN110]
- BM212 Strategic Human Resource Management [Prerequisites: BB103 & BB212]
- BM214 International Business Management [Prerequisite: BB103]
- BM301 Startup Entrepreneurship [Prerequisites: BB103, BB104, BB105 & must have completed a minimum of 16 units]
- BM311 Entrepreneurship in a Digital Age [Prerequisite: BB103]
Please note:
- The third year Industry Project is mandatory. During the project, a personal development session will be offered to help you source and execute the project.
- If a third party is required to find a project, you will incur a fee. An indicative fee is $350 plus GST.
- The program is available for each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every trimester, and changes in program structure occur from time to time.
- Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
COURSE LEARNING OUTCOMES
The Bachelor of Business major in Marketing aims to provide graduates who will:
- Demonstrate a broad and coherent knowledge of theoretical and practical marketing and business applications in the global context;
- Be able to critically evaluate marketing alternatives and have the confidence to propose and apply effective and/or creative solutions;
- Demonstrate knowledge in the process of creating, communicating, delivering and exchanging offerings that have value to customers;
- Be able to plan, implement, control and evaluate marketing strategies, tactics and operations through critical marketing research and data analysis and respond to marketing challenges;
- Be able to work effectively in a team environment and communicate knowledge, skills and ideas to others in different contexts: organisational, industry and globally;
- Be able to apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility and ability to use cutting edge technology with a marketing context;
- Achieve a professional credential that will be recognised and valued globally;
- Exercise critical thinking and problem solving and be able to analyse complex marketing issues;
- Exhibit The MIT Graduate attributes
AQF Level 7
Summary:
Graduates at this level will have broad knowledge and skills for professional work and/or further learning.
Knowledge:
Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1]
Skills:
Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
- Analyse and evaluate information to complete a range of activities [S1]
- Analyse, generate and transmit solutions to unpredictable and sometimes complex problems [S2]
- Transmit knowledge, skills and ideas to others [S3]
Application of knowledge and skills:
Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
- In contexts that require self-directed work and learning [A1]
- Within broad parameters to provide specialist advice and functions [A2]
ENTRY REQUIREMENTS
Applicants must meet the academic entry requirements including prerequisites for their chosen course, and;
Applicants must meet the minimum English language requirement for their chosen course, and;
Domestic Applicants must be 17 years of age as at the commencement date of their chosen course or unit.
Admission criteria for applicants with recent secondary education
Applicants with recent secondary education are those who completed Year 12 within the last two years. You’ll need to satisfy the following requirements:
- Successful completion of your Victorian Certificate of Education (VCE), HSC (Higher Secondary Certificate) or the equivalent in your state or territory, or
- Successful completion of the International Baccalaureate.
Prerequisites for students from Victoria:
Units 3 and 4: a study score of at least 20 in any English in VCE or equivalent;
Prerequisites for students from New South Wales:
Band 2 or higher in any English in HSC;
Admission Criteria for Non-year 12 Applicants
Non-year 12 Prerequisite
Compulsory: As for Year 12 or equivalent.
Applicants with higher education study
Applicants are eligible for admission if they’ve completed full-time equivalent higher education study (the number of units or courses will vary depending on your previous institution; however, this is equivalent to 4 units at MIT).
If you don't meet this requirement, we'll assess your admission on the basis of your previous academic history, which may include your higher education study results, Year 12 or equivalent study scores, and your personal statement.
Applicants with vocational education and training (VET) study
You must have completed an AQF Certificate IV or above from a Registered Training Organisation (RTO). You must also meet any pre-requisites prescribed for the course.
Applications with Work and Life Experience
1. Requirements for applicants who did not complete Year 12:
Applicants under this category will be assessed on a case-by-case basis on one or more of the following
- Substantial relevant work experience that demonstrates that you’ve satisfied the entry requirements for the course, or
- Completion of any relevant non-formal courses, and
- A personal statement outlining your motivation to study the course and details of personal circumstances, including your life and work experience. You should provide any aspect of your personal history that may support your application, including community service, work experience, and achievements.
2. Requirements for applicants who completed Year 12 more than two years ago:
Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.
Applicants with Bridging and enabling course
You're eligible to apply if you've completed a Foundation Studies or Tertiary Preparatory program at a university, TAFE or Registered Training Organisation (RTO).
Additional Information
Aboriginal and Torres Strait Islander people
Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.
Domestic applicants with overseas qualifications
Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.
The Admissions Officer at MIT will then assess whether the qualification is suitable for entry into that course according to the course entry requirements.
English Language Requirements
Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
Applicants with the following qualifications/English Language Tests may satisfy English requirements.
First Language English
If you completed Senior Secondary or Tertiary studies from a country where English is the first language.
Independent English Language Test Score
You need to achieve the minimum scores, as shown below.
IELTS Academic
Overall score 6.0
(no band less than 5.5)
TOFEL ibt
Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20
PTE Academic
Overall score 50 with (no score less than 46)
Cambridge CAE
CAE score of 169 ( no band less than 162)
Pathways
TAFE/VET Diploma and Advanced Diploma graduates may be eligible to apply for Credit Transfer. You can get up to one year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma.
Credit Transfer
Credit transfer provides students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer .
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of Prior Learning
Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
For further information, see the links below:
ENTRY REQUIREMENTS
Academic Entry Requirements
For detailed information on academic requirements, visit the entry requirements page.
English Language Requirements
For detailed information on English requirements, click here.
For further information, see the links below:
Credit Transfer
Credit transfer provides students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer .
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of Prior Learning
Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
BACHELOR OF BUSINESS STUDENT PROFILE
The table below gives an indication of the peer cohort for new students at Melbourne Institute of Technology. It provides data on students who commenced Bachelor of Business in the academic year 2020. This includes those admitted through all offer rounds, across both Melbourne and Sydney Campus, and international students studying Bachelor of Business at Melbourne Institute of Technology.
| Applicant background | Full year intake [2020] | |
| Number of students | Percentage of all students | |
| (A) Past higher education study (includes a bridging or enabling course) | 37 | 26.62% |
| (B) Past vocational education and training (VET) study | L/N | L/N |
(C) Recent secondary education
| - | - |
| - | - |
| 100 | 71.94% |
| (D) Work and life experience (Admitted on the basis of previous achievement other than the above) | L/N | L/N |
| International Students | 99 | 71.22% |
| All Students | 139 | 100.0% |
Applicant background - Full year intake [2020]
[Number of students | Percentage of all students]
(A) Past higher education study (includes a bridging or enabling course)
37
26.62%
(B) Past vocational education and training (VET) study
L/N
L/N
(C) Recent secondary education
Admitted solely on the basis of ATAR (regardless of whether this includes the impact of adjustment factors such as equity or subject bonus points)
-
-
Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
-
-
Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
100
71.94%
(D) Work and life experience (Admitted on the basis of previous achievement other than the above)
L/N
L/N
International
Students
99
71.22%
All Students
139
100.0%
Applicant background - Full year intake [2020]
[Number of students | Percentage of all students]
(A) Past higher education study (includes a bridging or enabling course)
37
26.62%
(B) Past vocational education and training (VET) study
L/N
L/N
(C) Recent secondary education
Admitted solely on the basis of ATAR (regardless of whether this includes the impact of adjustment factors such as equity or subject bonus points)
-
-
Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
-
-
Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
100
71.94%
(D) Work and life experience (Admitted on the basis of previous achievement other than the above)
L/N
L/N
International
Students
99
71.22%
All Students
139
100.0%
Notes:
L/N - Low numbers: the number of students is less than 5.
N/A - Data not available for this item.
N/P - Data not published for this item.
Read our institute-wide student profile
FEE INFORMATION
Study now and pay later with FEE-HELP.
Students studying at MIT may be eligible for FEE-HELP. FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees. An eligible person may borrow up to the FEE-HELP limit to pay tuition fees over their lifetime.
Read more about FEE-HELP or visit Study Assist.
Tuition Fees
For 2022 fee information visit the tuition fee page.
Financial Assistance
Youth and student allowances
For details on Youth Allowance, Austudy and ABSTUDY, visit Human Services.
FEE INFORMATION
Tuition Fees
For 2022 fee information, visit the tuition fee page.
For further information please visit
FREQUENTLY ASKED QUESTIONS
What do marketers do?
Marketers (sometimes called Marketing Specialists) develop strategies to promote brands, their products and services. They will use data analysis, conduct market research, competitor research, content marketing and digital and print campaigns to raise customer awareness and generate sales for the company.
How much do marketing specialists earn?
Experienced marketing specialists can expect to earn upwards of $85,000 p.a. Marketing Specialists with in-demand skills and experience in areas of market research, marketing strategy, and product development are expected to be in high demand and will be able to attract higher salaries.
How can I get a job in marketing?
A marketing degree is the perfect entry to a career in marketing. It will teach you the latest tools and strategies to get maximum results from your marketing campaigns. If you’re starting out, a degree from a reputable institution, with lots of practical, hands on skill development, like MIT, shows employers that you’re willing to learn and take on challenges.
HOW TO APPLY
Step 1: Check the course entry requirements.
- Make sure you meet the entry requirements for your chosen course.
Step 2: What to include with your application?
- Evidence of completion of your previous studies that is award certificates or transcript with completion confirmed.
- Proof of identity—for example, your passport or birth certificate or citizenship.
- Evidence of English language skills (if you completed studies from a non-English speaking country).
- Proof of your permanent residency or citizenship if you were born overseas.
Certifying your academic documents
You should provide certified copies of your academic and other essential documents at the time of application.
Step 3: Apply
Apply direct to MIT using our direct Application Portal. The following applicants should apply directly:
- Postgraduate applicants
- Non-current Year 12 applicants
Current Year 12 students (VIC)
If you are a Year 12 student from VIC, you should apply through VTAC. VTAC applications are made online through the VTAC website. To learn more about the application process, visit VTAC.
Current Year 12 students (NSW)
If you are a Year 12 student from NSW, you should apply through UAC. UAC applications are made online through the UAC website. To learn more about the application process, visit the UAC website
WHAT TO DO AFTER YOU HAVE APPLIED
The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.
Depending on your application method, if your application is successful, you will receive:
- Offer through your VTAC account if you applied through VTAC
- Offer by email if you applied directly to MIT.
How to accept your offer
Whether you received a direct offer or VTAC offer, you will need to attend the Offer acceptance and Enrolment on the date specified in your offer to accept your offer and enrol in units.
Deferment of offer
You can defer up to 12 months. If you wish to defer studies, you must do so before the offer acceptance and enrollment date.
PREPARING YOUR APPLICATION
Before applying, make sure you:
- Meet the course entry requirements for the course you want to apply for.
- Have all your details ready—for example, your educational history, personal details, academic transcripts and award certificates.
What to include with your application?
- Certified copies of your academic documents such as your results and award certificates;
- Certified copy of your passport and visa copy if you have a visa;
- Evidence of English language skills test-for example, IELTS, PTE and TOEFL;
- Employment-related documents such as employment letter and resume (where applicable).
Uploading your documents
You must upload all requested documents at the time of the application.
Credit Transfer
If you are looking to apply for a credit transfer, you must submit the following supporting documents with your credit application:
- Certified copy of relevant award certificates and results for any studies that you have completed;
- Unit descriptions;
- Credit Transfer Application Form - download and complete
- For further information about credit transfer, click here.
Certifying your academic documents
You should provide certified copies of your academic and other essential documents at the time of application.
Offshore international students must apply through an MIT authorised agent in their home country.
Contact us
Phone our friendly student recruitment team on 1800 648 669.
enquiries@mit.edu.au
STUDY MARKETING AT MIT
As business becomes increasingly digital, so does marketing. The field is increasingly data-driven. The Bachelor of Business - Major in Marketing course offers a blend of units to help you develop skills in areas including social media marketing, digital marketing, product innovation and commercialisation.
Rapid change is inevitable so we equip you with principles that allow you to analyse new developments. As a smaller, more agile institution Melbourne Institute of Technology is more able to adapt to the market.
This versatile degree will prepare you for a wide range of careers, from marketing strategy, advertising and media planning & buying, to sales, PR, marketing research and analytics.
If you enjoy nurturing relationships, understanding customer behaviour and building brands, this is the course for you.
PROFESSIONAL RECOGNITION AND ACCREDITATION
The Bachelor of Business - Major in Marketing is accredited by the Australian Marketing Institute.
MIT’s courses are accredited by the Tertiary Education Quality and Standards Agency (TEQSA) TEQSA is Australia’s independent national quality assurance and regulatory agency for higher education in Australia.
COURSE STRUCTURE
All students complete general business education in their first year before choosing a specialism.
As you progress through your course, your knowledge will become more focussed on your chosen major field. This is put into action in your final year industry-based project.
A typical course outline might look like:
Trimester 1
Core
Core
Core
Core
Trimester 2
Major stream
Major stream
Major stream
Major stream
Trimester 3
Major stream
Major stream
Major stream
Major stream
Trimester 4
Major stream
Major stream
Major stream
Elective
Trimester 5
Major stream
Major stream
Major stream
Elective
Trimester 6
Major stream
Elective
Elective
Industry project
Four units per trimester is a full time load. All units are the same weight.
COURSE UNITS
Bachelor of Business - Marketing
Common Core Units
- AIM100 Academic Integrity Module
- BB101 Business Communications
- BB103 Management Principles
- BB104 Introductory Accounting
- BB105 Marketing Principles
- BB313 Critical Thinking and Decision Making
- BN110 Information Technology for Users in Organisations (CPA accredited unit)
- BB106 Economic Principles (CPA accredited unit)
- BB107 Commercial Law (CPA accredited unit)
- BB108 Business Statistics (CPA accredited unit)
Major Stream - Marketing
Students are to select from the list of Business Electives. Students must complete the prerequisite/s (if any) prior to undertaking a unit.
- BK202 Consumer Behaviour (Prerequisite(s) BB105 Marketing Principles)
- BK203 Business to Business Marketing (Prerequisite(s) BB105 Marketing Principles)
- BK208 Digital Marketing Foundations (Prerequisite(s) BB105 Marketing Principles & BN110 Information System Fundamentals)
- BK210 Market Research (Prerequisite(s) BB105 Marketing Principles, & BB108 Business Statistics; Co-requisite: BK202 Consumer Behaviour)
- BK213 Services Marketing (Pre- requisite: BB105 Marketing Principles)
- BK214 Integrated Marketing Communications (Prerequisite(s) BK202 Consumer Behaviour)
- BK217 Social Media, Video and Search Marketing [Prerequisite: BK208 Digital Marketing Foundations]
- School of Business Elective 1
- BK306 Strategic Marketing (Prerequisite(s) BK210 Market Research)
- BB313 Critical Thinking and Decision Making
- BK315 International Marketing (Prerequisite(s) BK210 Market Research)
- School of Business Elective 2
- BK317 Product Innovation and Commercialisation (Prerequisite(s) BK202 Consumer Behaviour, BK210 Market Research & BK306 Strategic Marketing)
- BB330 Industry Based Capstone Project* (Prerequisite: must have successfully completed a minimum of 12 units)
Electives
Any Bachelor of Business unit from another specialisation stream may be taken as an elective, subject to meeting pre- and co-requisites. The following units are recommended, however, not all electives may be available in all trimesters:
- BK209 Digital Content Creation and Management [Prerequisite: BB105 & Co-requisite: BK208]
- BK301 Brand Strategy [Prerequisite: BB105]
- BK307 Designing the User Experience [Pre- requisites: BK208]
- BK318 Digital Marketing Strategy and Planning [Prerequisite: BK210 Market Research]
- BB208 Business Ethics and Sustainability [Prerequisite: BB103]
- BB212 Human Resource Development [Prerequisite: BB103]
- BB329 Integrated Strategy. [Prerequisites: BB103, BB104, BB105 & BN110]
- BM202 Organisational Behaviour [Prerequisite: BB103]
- BM203 Project Management [Prerequisite: BB103 & BN110]
- BM212 Strategic Human Resource Management [Prerequisites: BB103 & BB212]
- BM214 International Business Management [Prerequisite: BB103]
- BM301 Startup Entrepreneurship [Prerequisites: BB103, BB104, BB105 & must have completed a minimum of 16 units]
- BM311 Entrepreneurship in a Digital Age [Prerequisite: BB103]
Please note:
- The third year Industry Project is mandatory. During the project, a personal development session will be offered to help you source and execute the project.
- If a third party is required to find a project, you will incur a fee. An indicative fee is $350 plus GST.
- The program is available for each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every trimester, and changes in program structure occur from time to time.
- Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
COURSE LEARNING OUTCOMES
The Bachelor of Business major in Marketing aims to provide graduates who will:
- Demonstrate a broad and coherent knowledge of theoretical and practical marketing and business applications in the global context;
- Be able to critically evaluate marketing alternatives and have the confidence to propose and apply effective and/or creative solutions;
- Demonstrate knowledge in the process of creating, communicating, delivering and exchanging offerings that have value to customers;
- Be able to plan, implement, control and evaluate marketing strategies, tactics and operations through critical marketing research and data analysis and respond to marketing challenges;
- Be able to work effectively in a team environment and communicate knowledge, skills and ideas to others in different contexts: organisational, industry and globally;
- Be able to apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility and ability to use cutting edge technology with a marketing context;
- Achieve a professional credential that will be recognised and valued globally;
- Exercise critical thinking and problem solving and be able to analyse complex marketing issues;
- Exhibit The MIT Graduate attributes
AQF Level 7
Summary:
Graduates at this level will have broad knowledge and skills for professional work and/or further learning.
Knowledge:
Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1]
Skills:
Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
- Analyse and evaluate information to complete a range of activities [S1]
- Analyse, generate and transmit solutions to unpredictable and sometimes complex problems [S2]
- Transmit knowledge, skills and ideas to others [S3]
Application of knowledge and skills:
Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
- In contexts that require self-directed work and learning [A1]
- Within broad parameters to provide specialist advice and functions [A2]
ENTRY REQUIREMENTS
Applicants must meet the academic entry requirements including prerequisites for their chosen course, and;
Applicants must meet the minimum English language requirement for their chosen course, and;
Domestic Applicants must be 17 years of age as at the commencement date of their chosen course or unit.
Admission criteria for applicants with recent secondary education
Applicants with recent secondary education are those who completed Year 12 within the last two years. You’ll need to satisfy the following requirements:
- Successful completion of your Victorian Certificate of Education (VCE), HSC (Higher Secondary Certificate) or the equivalent in your state or territory, or
- Successful completion of the International Baccalaureate.
Prerequisites for students from Victoria:
Units 3 and 4: a study score of at least 20 in any English in VCE or equivalent;
Prerequisites for students from New South Wales:
Band 2 or higher in any English in HSC;
Admission Criteria for Non-year 12 Applicants
Non-year 12 Prerequisite
Compulsory: As for Year 12 or equivalent.
Applicants with higher education study
Applicants are eligible for admission if they’ve completed full-time equivalent higher education study (the number of units or courses will vary depending on your previous institution; however, this is equivalent to 4 units at MIT).
If you don't meet this requirement, we'll assess your admission on the basis of your previous academic history, which may include your higher education study results, Year 12 or equivalent study scores, and your personal statement.
Applicants with vocational education and training (VET) study
You must have completed an AQF Certificate IV or above from a Registered Training Organisation (RTO). You must also meet any pre-requisites prescribed for the course.
Applications with Work and Life Experience
1. Requirements for applicants who did not complete Year 12:
Applicants under this category will be assessed on a case-by-case basis on one or more of the following
- Substantial relevant work experience that demonstrates that you’ve satisfied the entry requirements for the course, or
- Completion of any relevant non-formal courses, and
- A personal statement outlining your motivation to study the course and details of personal circumstances, including your life and work experience. You should provide any aspect of your personal history that may support your application, including community service, work experience, and achievements.
2. Requirements for applicants who completed Year 12 more than two years ago:
Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.
Applicants with Bridging and enabling course
You're eligible to apply if you've completed a Foundation Studies or Tertiary Preparatory program at a university, TAFE or Registered Training Organisation (RTO).
Additional Information
Aboriginal and Torres Strait Islander people
Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.
Domestic applicants with overseas qualifications
Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.
The Admissions Officer at MIT will then assess whether the qualification is suitable for entry into that course according to the course entry requirements.
English Language Requirements
Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
Applicants with the following qualifications/English Language Tests may satisfy English requirements.
First Language English
If you completed Senior Secondary or Tertiary studies from a country where English is the first language.
Independent English Language Test Score
You need to achieve the minimum scores, as shown below.
IELTS Academic
Overall score 6.0
(no band less than 5.5)
TOFEL ibt
Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20
PTE Academic
Overall score 50 with (no score less than 46)
Cambridge CAE
CAE score of 169 ( no band less than 162)
Pathways
TAFE/VET Diploma and Advanced Diploma graduates may be eligible to apply for Credit Transfer. You can get up to one year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma.
Credit Transfer
Credit transfer provides students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer .
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of Prior Learning
Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
For further information, see the links below:
ENTRY REQUIREMENTS
Academic Entry Requirements
For detailed information on academic requirements, visit the entry requirements page.
English Language Requirements
For detailed information on English requirements, click here.
For further information, see the links below:
Credit Transfer
Credit transfer provides students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer .
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of Prior Learning
Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
BACHELOR OF BUSINESS STUDENT PROFILE
The table below gives an indication of the peer cohort for new students at Melbourne Institute of Technology. It provides data on students who commenced Bachelor of Business in the academic year 2020. This includes those admitted through all offer rounds, across both Melbourne and Sydney Campus, and international students studying Bachelor of Business at Melbourne Institute of Technology.
| Applicant background | Full year intake [2020] | |
| Number of students | Percentage of all students | |
| (A) Past higher education study (includes a bridging or enabling course) | 37 | 26.62% |
| (B) Past vocational education and training (VET) study | L/N | L/N |
(C) Recent secondary education
| - | - |
| - | - |
| 100 | 71.94% |
| (D) Work and life experience (Admitted on the basis of previous achievement other than the above) | L/N | L/N |
| International Students | 99 | 71.22% |
| All Students | 139 | 100.0% |
Applicant background - Full year intake [2020]
[Number of students | Percentage of all students]
(A) Past higher education study (includes a bridging or enabling course)
37
26.62%
(B) Past vocational education and training (VET) study
L/N
L/N
(C) Recent secondary education
Admitted solely on the basis of ATAR (regardless of whether this includes the impact of adjustment factors such as equity or subject bonus points)
-
-
Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
-
-
Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
100
71.94%
(D) Work and life experience (Admitted on the basis of previous achievement other than the above)
L/N
L/N
International
Students
99
71.22%
All Students
139
100.0%
Applicant background - Full year intake [2020]
[Number of students | Percentage of all students]
(A) Past higher education study (includes a bridging or enabling course)
37
26.62%
(B) Past vocational education and training (VET) study
L/N
L/N
(C) Recent secondary education
Admitted solely on the basis of ATAR (regardless of whether this includes the impact of adjustment factors such as equity or subject bonus points)
-
-
Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
-
-
Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
100
71.94%
(D) Work and life experience (Admitted on the basis of previous achievement other than the above)
L/N
L/N
International
Students
99
71.22%
All Students
139
100.0%
Notes:
L/N - Low numbers: the number of students is less than 5.
N/A - Data not available for this item.
N/P - Data not published for this item.
Read our institute-wide student profile
FEE INFORMATION
Study now and pay later with FEE-HELP.
Students studying at MIT may be eligible for FEE-HELP. FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees. An eligible person may borrow up to the FEE-HELP limit to pay tuition fees over their lifetime.
Read more about FEE-HELP or visit Study Assist.
Tuition Fees
For 2022-23 fee information visit the tuition fee page.
Financial Assistance
Youth and student allowances
For details on Youth Allowance, Austudy and ABSTUDY, visit Human Services.
FEE INFORMATION
Tuition Fees
For 2022-23 fee information visit the tuition fee page.
For further information please visit
FREQUENTLY ASKED QUESTIONS
What do marketers do?
Marketers (sometimes called Marketing Specialists) develop strategies to promote brands, their products and services. They will use data analysis, conduct market research, competitor research, content marketing and digital and print campaigns to raise customer awareness and generate sales for the company.
How much do marketing specialists earn?
Experienced marketing specialists can expect to earn upwards of $85,000 p.a. Marketing Specialists with in-demand skills and experience in areas of market research, marketing strategy, and product development are expected to be in high demand and will be able to attract higher salaries.
How can I get a job in marketing?
A marketing degree is the perfect entry to a career in marketing. It will teach you the latest tools and strategies to get maximum results from your marketing campaigns. If you’re starting out, a degree from a reputable institution, with lots of practical, hands on skill development, like MIT, shows employers that you’re willing to learn and take on challenges.
HOW TO APPLY
Step 1: Check the course entry requirements.
- Make sure you meet the entry requirements for your chosen course.
Step 2: What to include with your application?
- Evidence of completion of your previous studies that is award certificates or transcript with completion confirmed.
- Proof of identity—for example, your passport or birth certificate or citizenship.
- Evidence of English language skills (if you completed studies from a non-English speaking country).
- Proof of your permanent residency or citizenship if you were born overseas.
Certifying your academic documents
You should provide certified copies of your academic and other essential documents at the time of application.
Step 3: Apply
Apply direct to MIT using our direct Application Portal. The following applicants should apply directly:
- Postgraduate applicants
- Non-current Year 12 applicants
Current Year 12 students (VIC)
If you are a Year 12 student from VIC, you should apply through VTAC. VTAC applications are made online through the VTAC website. To learn more about the application process, visit VTAC.
Current Year 12 students (NSW)
If you are a Year 12 student from NSW, you should apply through UAC. UAC applications are made online through the UAC website. To learn more about the application process, visit the UAC website
WHAT TO DO AFTER YOU HAVE APPLIED
The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.
Depending on your application method, if your application is successful, you will receive:
- Offer through your VTAC account if you applied through VTAC
- Offer by email if you applied directly to MIT.
How to accept your offer
Whether you received a direct offer or VTAC offer, you will need to attend the Offer acceptance and Enrolment on the date specified in your offer to accept your offer and enrol in units.
Deferment of offer
You can defer up to 12 months. If you wish to defer studies, you must do so before the offer acceptance and enrollment date.
PREPARING YOUR APPLICATION
Before applying, make sure you:
- Meet the course entry requirements for the course you want to apply for.
- Have all your details ready—for example, your educational history, personal details, academic transcripts and award certificates.
What to include with your application?
- Certified copies of your academic documents such as your results and award certificates;
- Certified copy of your passport and visa copy if you have a visa;
- Evidence of English language skills test-for example, IELTS, PTE and TOEFL;
- Employment-related documents such as employment letter and resume (where applicable).
Uploading your documents
You must upload all requested documents at the time of the application.
Credit Transfer
If you are looking to apply for a credit transfer, you must submit the following supporting documents with your credit application:
- Certified copy of relevant award certificates and results for any studies that you have completed;
- Unit descriptions;
- Credit Transfer Application Form - download and complete
- For further information about credit transfer, click here.
Certifying your academic documents
You should provide certified copies of your academic and other essential documents at the time of application.
Offshore international students must apply through an MIT authorised agent in their home country.
Contact us
Phone our friendly student recruitment team on 1800 648 669.
enquiries@mit.edu.au
INDUSTRY PROJECTS
Test yourself like never before
In the final year, students consolidate their learning through a capstone project (BB330).
This industry-based project is designed to provide students with real-world experience. The Industry Experience unit will require you to undertake project work for 150 hours in one trimester.
You’ll work with an actual business client and use what you’ve learned. Tackle and solve problems with technical and creative skills. This project shows you what the real world is like and gives you experience you can share in job interviews.
Our past students have worked on projects, such as these:
- HEALTH AND SAFETY :Development of Market Segmentation and Analysis for an OH&S App to send warnings if tradies are taking undue risks.
- RIDE-SHARE FINANCIAL MODELING : Developing a three financial statements forecast financial model for a ride-share company.
- ENVIRONMENTAL PRICING MODEL :Analysing pricing models and researching an HR payroll system for an environmentally-driven project.
- SANITATION : Developing a marketing plan and digital marketing strategy for an environmentally sustainable Sanitation Project.
- EDUCATION : Developing a digital marketing strategy to support international students' wellbeing.
- TRAVEL: Research and integration of a customer relationship management system for the travel industry.
OUR STAFF ARE LEADING INDUSTRY EXPERTS
Professor Jay Hays
Deputy Head of School - School of Business | Course Coordinator Undergraduate Programs
Creator of numerous innovations and recipient of international awards, Professor Jay Hays brings a lifetime of international and cross-cultural experience to MIT, having lived and worked outside of Australia in Germany, Italy, Malaysia, New Zealand, the United Arab Emirates, and the United States of America.
Jay has held senior positions in academia, private industry, and the public sector running programs and projects across the globe. Trusted consultant and advisor to executives and management teams, Jay has a broad portfolio of strategic, operational, and interpersonal skills and knowledge, with particular strengths in planning, business process re-engineering, and professional development. Jay’s areas in research, teaching, and consulting span leadership and leadership development; organisational effectiveness and change; teamwork and collaboration; and sustainability. He is a recognised authority in professional and practice-based learning / Work-Integrated Learning.
Author of two books, two research monographs, and 60+ peer-reviewed journal articles, book chapters, and conference papers, Jay remains research-active and is a keen supervisor of Higher Degree by Research students. His current research and curricular activities focus on development of higher-order thinking capabilities and dispositions, disruptive development, and sustainable learning and education.
Professor SIVA K. K. MUTHALY
Coordinator – Master of Business Research & Discipline Leader Marketing and Digital Marketing
Siva is a passionate educator with more than thirty years in academia, specialising in marketing, research and innovation.
He has published widely on social media, digital marketing, international entry mode strategies and their ramifications for developing economies of the ASEAN region.
He has a passion for qualitative and quantitative research as the beating heart of the marketing discipline.
At MIT, he is the Coordinator – Master of Business Research & Discipline Leader Marketing and Digital Marketing and has been instrumental in leading the faculty to offer new market-driven courses.
Before teaching at MIT, Siva held senior academic positions at RMIT, Swinburne, Monash and the University of Newcastle. He was Dean of Business in a leading private university in Malaysia. Outside of academia, he has consulted to companies including Mercedes Benz.
OUR STAFF ARE LEADING INDUSTRY EXPERTS
Meet
Professor Jay Hays
Deputy Head of School - School of Business | Course Coordinator Undergraduate Programs
Professor Jay Hays
Deputy Head of School - School of Business | Course Coordinator Undergraduate Programs
Professor Jay Hays
Deputy Head of School - School of Business | Course Coordinator Undergraduate Programs
Creator of numerous innovations and recipient of international awards, Professor Jay Hays brings a lifetime of international and cross-cultural experience to MIT, having lived and worked outside of Australia in Germany, Italy, Malaysia, New Zealand, the United Arab Emirates, and the United States of America.
Read more...
Meet
Professor Siva K. K. Muthaly
Coordinator – Master of Business Research & Discipline Leader Marketing and Digital Marketing
Professor Siva K. K. Muthaly
Coordinator – Master of Business Research & Discipline Leader Marketing and Digital Marketing
Professor Siva K. K. Muthaly
Coordinator – Master of Business Research & Discipline Leader Marketing and Digital Marketing
Siva is a passionate educator with more than thirty years in academia, specialising in marketing, research and innovation. He has published widely on social media, digital marketing, international entry mode strategies and their ramifications for developing economies of the ASEAN region.
Read more...
HEAR FROM THOSE WHO GRADUATED
Benjamin Park
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Brie Dancak
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My degree has provided me with so many levels of practical experience and insider knowledge even...
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My degree has provided me with so many levels of practical experience and insider knowledge even...
JOIN A SUPPORTIVE NETWORK
When you study a Bachelor of Business with MIT, you’ll make friends and industry connections that last a lifetime. Our welcoming student support team will help you start your career on the right foot and stay in touch as your career progresses. Our alumni network is active and encouraging.
WE CARE ABOUT YOUR FUTURE
At MIT you’re more than a number. Our teachers know students by name. And our teaching methods support and challenge you to reach your potential.
Our care goes beyond the classroom. We ensure students have the support and skills they need to succeed in life and study.
We understand that choosing a course can be daunting at times. Our friendly student support service is there to answer your questions.
LET’S GET STARTED. CALL US TODAY.
At MIT you’ll experience great teaching in a supportive environment. And you’ll graduate with the skills you need to succeed.
Call our friendly student services team today to discuss your learning journey on +61 3 8600 6700.